This conference is a must-attend event for all those who are committed to using social media to strengthen their brands, engage their audiences and drive business results. You will benefit from:

• 23 innovative speakers at your disposal to share their strategies and experiences with Facebook, Twitter, podcasting and other Web 2.0 technologies
• Over 22 hours of intense, interactive learning - - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards, you will make many new contacts
• A comprehensive overview of social media innovations from leading practitioners like American Family Insurance, IBM, CNN Worldwide, Pitney Bowes, Ernst & Young, AAA Mid-Atlantic, and many more
• Acquiring new knowledge to help build your social media plans and strategies, and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to foster your organization's values and mission, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Immediate exposure to social media collaboration via the conference wiki

Dear Communications, Marketing, PR or HR Executive:

Social media has emerged as the next frontier of innovative communication. Not since the dawn of the internet has a communication medium been able to deliver such a unique employee, customer and community experience and organizations are taking notice. What's more, they're quickly channeling the wisdom and energy of social media into smart business applications.

However, social media is not without risks. Some organizations are finding out about social media the hard way, under the glare of a media spotlight, after an incident has occurred. Many organizations realize this, but they still have yet to put policies or training for their employees into place to prepare them.

As social media continues to grow, leading organizations have demonstrated clear successes and corporate social media adoption continues at an increasing pace. Companies are learning the skills and techniques which are required to achieve success with corporate media – and how to measure and demonstrate that success.

The stakes continue to grow, and your customers and employees expectations are higher than ever. The influence of bloggers and social networks continues to increase through the business and political spheres. Social media will continue to change the way that companies communicate with their customers, with their employees and with the media.

How Will This Conference Help You and Your Organization?

This conference will help you understand how to utilize social media to communicate more effectively with your employees, customers, colleagues and competitors -- don't be left behind!

Externally, companies are using the latest social networking sites and tools to sell their services and products, build relationships, and strengthen their brand. Internally, they are used to engage employees, inform, create interactive collaborative forums, and strengthen culture.

You will see what leading companies have done, hear the latest thinking on utilizing social media and leave with practical ideas for how social media can help solve your business problems.

What Does This Mean For You?

Attend this conference and learn how you can take advantage of these new tools and techniques, and integrate them into your traditional communications strategies. You'll benefit from best practices and lessons learned from leaders who have incorporated emerging media so you too can be strategic in planning and deploying your own social media strategies, to align them with business objectives, and to integrate them with traditional media.

Specifically, you will hear proven strategies and practical experience on how to improve your communication initiatives and practices, including how:

• American Family Insurance has established a social media network that engages both its customers and 8,000+ employees
• Ocean Spray Cranberries used strategic business goals to guide their social technology investments for improved communication results and empowered, trusted employees
• Ernst & Young built a business case, secured leadership buy-in, and extended their employer brand using social media forums

Register today online or by calling our conference hotline at 888-362-7400 to attend A.L.I.'s "SOCIAL MEDIA FOR COMMUNICATIONS: How To Implement A Web 2.0 Strategy That Strengthens Your Brand, Engages Your Audiences, And Drives Business Results," this November in Atlanta, to hear from communicators who are currently utilizing social media tools. I look forward to seeing you at this information-packed event.

Sincerely,

Adam Wootton, PhD, Senior Consultant
Senior Consultant
TOWERS WATSON
Conference Chairperson

Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (888) 362-7400 or (773) 695-9400 for more details. Click here for details.