Strategic internal communications impacts your government organization's effectiveness dramatically. Attend this mission-critical seminar to discover actionable tools and breakthrough strategies to help you leverage the power of social media and traditional communications to forge stronger employee engagement, drive bottom-line results, and prove your worth. Create an action plan to reinvent your own internal communications, including: |
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Hear practical, real-world advice on how to transform the role of internal communications to one that adds value and drives change to achieve results, from: |
- Fostering mission focused employee behavior and culture to support agency goals
- Building the business case for adding social media into your existing internal communication plans
- Using new communication tools in times of change to help employees understand your organization's strategic plans for the future
- Integrating social media tools (Facebook, Twitter, Blogs, Wiki, YouTube) with your traditional communications to reach your employees more efficiently and effectively, build trust & transparency
- Leveraging technologies, and your Intranet, to get your information out on time, on budget, and on message
- Dispelling the confusion and discovering the exciting promises as well as the challenges of using Web 2.0 tools
- Setting measurable communication objectives that connect traditional and new communication activities with bottom-line results
- Engaging senior leadership to ensure they are consistently modeling messages and leading the charge – including using social media tools to connect with employees and create more powerful communication and results
- Using strategic internal communications to drive positive culture change through two-way communication
- Measuring the effectiveness and ROI of your internal communications and proving your value
- Communicating consistent messages to a large, dispersed workforce
- Focusing your message to cut through the clutter and deliver your key message effectively
- Implementing an employee engagement campaign as a business asset to positively affect the bottom line
- Developing an effective social media strategy and measuring your results
- Identifying internal champions across multiple departments and company functions
- Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results
- Integrating social media tools with your traditional communications to reach your employees more efficiently and effectively
- Using leadership communication to build employee trust and engagement
- Utilizing internal communications as a catalyst for culture and leadership transformation in a mission-driven organization
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Ontario Human Rights Commission
Canadian Red Cross
Audit And Data Services Branch Canada
U.S. Department of Commerce
City of Kitchener, Ontario
Public Service Commission of Canada
Ontario Ministry of Northern Development, Mines & Forestry
Royal Mail, British Postal Service
Thornley Fallis Group
International Association of Facilitators
Bacal & Associates
Intersol Group Ltd.
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Impact Public Affairs
Prescient Digital Media
Genome Alberta
Ontario Ministry of Municipal Affairs and Housing
Supporting Organizations:
Accredited CPRS members will
receive 2 accreditation units
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