This seminar is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive performance and add value. You'll benefit from:

• 20 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the seminar
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like the Canadian Red Cross, Ontario Ministry of Municipal Affairs and Housing, U.S. Department of Commerce and many more
• Acquiring new knowledge to help transform your communications and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this seminar
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the seminar wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Government Communicator:

We live in a highly connected world. We shop online. We get our information online. We go onto the Internet for entertainment. We go there to better our education. We are connected with our colleagues. And we pretty regularly share our lives with our friends.

Ultimately, our strategic communication choices come down to knowing our audience and having a clear vision of what we want to accomplish – then making strategic decisions about which communication tools will help us achieve said objectives.

Of course, that’s easy to say and often quite difficult to do. We’re beset with pressures to do more with less, become experts on the latest trends, and get our information out everywhere: on time, on budget and on message. So it’s a good thing communicators are generally a social bunch - we can seek out similar professionals and industry colleagues to learn from their experience - getting insight on the strategies that were really effective and/or avoiding the pitfalls that they’ve uncovered the hard way!

• City of Kitchener, Ontario created a “Wow” place to work by increasing employee morale and leadership involvement
• Genome Alberta has used social media tools to gain their employees attention while remaining practical and without losing sight of their internal objectives
• Ontario Ministry of Municipal Affairs and Housing used their intranet as a change vehicle to improve productivity, modernize organization success, inform employees, and more

Why You Should Attend This Seminar:

I've found the Advanced Learning Institute’s (A.L.I.) seminars to be a unique blend of leading-edge thinkers with practical examples of communication techniques applied in a government context. This seminar will be no different. The producers have tapped their networks to identify the newly-emerging and best case studies of internal communications in government. The training also will feature some outstanding thought leaders who will help us to look into the future, anticipating tomorrow’s challenges and the strategies we can apply to them today.

It's a real pleasure to be chairing the "Strategic Internal Communications in Government" seminar in Ottawa, January 23 - 26, 2012. I hope you'll join me at this outstanding opportunity to meet, mix with and learn from some of the leading practitioners of internal communications in government.

Sincerely,

Darren Cunningham, Vice President
THORNLEY FALLIS GROUP
Seminar Chairperson

Register today at www.aliconferences.com or by calling the training hotline at 773-695-9400 to attend A.L.I.'s "STRATEGIC INTERNAL COMMUNICATIONS FOR GOVERNMENT: How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value," this January 23 - 26, 2012 in Ottawa, to hear from government communicators who are currently utilizing the latest tools and techniques with results & benefits.

Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 or click here for details.


Add to the dialogue! Using #smgov, tweet your questions and comments
to Erin prior to the seminar @Erin_ALI