8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.

Chairperson’s Welcome, Opening Remarks & Presentation:
The Social Enterprise: Introducing Social Media To Your Organization To Drive Performance And Add Measurable Financial Value

The focus of your organization might be selling financial services, developing pharmaceuticals, or manufacturing photo sensors, but at its foundation your business depends entirely upon employee relationships.  Social interactions are what it takes to get your product or service out the door of your business and into the hands of your customers.  The fact is that many companies make far less of a commitment to building and maintaining these relationships than they do to maintaining the landscaping at their facilities.
 
In recent years, business leaders have come to see that certain intangibles such as reputation, trust and the strength of relationships make up a considerable portion of an organization’s assets. Relationships add real value to a business and trust underlies every aspect of production. The value of these intangibles is described as Social Capital. An investment in Social Capital has every bit as much potential to drive production as an investment in human or equipment capital.  
 
In this session we will explore how to introduce the idea of social media to your organization and to highlight its opportunity to drive performance and add measurable financial value.  

Steven Green, President
TEMBOSOCIAL
@TemboSocial

9:30 a.m.

How To Use Push/Pull Communication Strategies For The Grab-And-Go Workforce: Getting Your Message Out And Cutting Through The Clutter

Today’s lightning-fast media has created an entirely new set of challenges for communicators to cut through the clutter, compete for employees’ attention, and make sure messages stand out in a sea of information.

Oh really? Adding interactive media into its existing suite of print, video and in-person channels, the HR Communication team at American Airlines (AA) says: bring it on.  As push/pull strategies make way for a grab-and-go workforce, find out ways you can:

• Select interactive applications that are a best-fit for your
  employees and company culture
• Get the nod from upper management to try something new
• Know what questions you need to answer before you do anything
• Turn readership into involvement into employee engagement into company results

Don Meissner, Manager, HR Communications
AMERICAN AIRLINES

10:15 a.m.

Break-Out Blitz! Network And Discuss Strategic Internal Communication Challenges With Your Fellow Conference Attendees

This session will open the conversation by connecting you with other conference participants and help you gain greater understanding into many similar issues, concerns, and challenges that your peers are also facing. Become acquainted with your fellow conference attendees in this fun and fast-paced forum!

11:15 a.m.

Building Inclusive Communications: How To Gain Your Employees’ Trust While Incorporating Traditional And Social Media Tools

The Developmental Disabilities Resource Centre of Calgary (DDRC) has a wide variety of client relationships, because the agency provides direct support to people with intellectual disabilities in all areas of their lives.  The DDRC values diversity and believes that communities are strongest when they are inclusive.  They have embraced this same philosophy in their current communications strategy.

With an employee base of just under 300, who perform their daily work across the city of Calgary, the DDRC has faced many challenges as they continue to enhance their internal communications processes.  

You will learn from their experiences as they share the trials and triumphs of the past 18 months, including:  re-building trust; an agency-wide BlackBerry rollout; successfully re-designing a staff newsletter; building and testing a new website; re-vamping a Facebook presence, including a 500 page “likes” campaign; starting a Twitter feed; and creating the policies to support all of these initiatives.   

This session will help your organization’s internal communications strategy by:

• Building trust and two-way communication on multiple channels
• Quieting the fears of the techno-phobe to advance internal communications
• Tapping your own diamond-in-the-rough resources

Kate Kerr, Public Relations & Communications Manager
Rebecca Larder, Communications Assistant
Developmental Disabilities Resource Centre of Calgary
@ddrc_calgary

12:00 p.m.

Leading In The 21st Century: From Exhausted To Effective

Hear about an innovative, research-based approach designed to increase employee engagement by building and exercising 21st century leadership competencies.  Managers still play an important and vital role on employee performance and retention.  Now, see how a long list of possible managerial activities and competencies was reduced to the “vital few accelerators” that have the most impact on improving both employee engagement and leadership effectiveness.  This approach ensures that managers remember fundamental activities that create positive energy by recognizing and appreciating what is working (success), which produces greater engagement and momentum for change; ultimately achieving “breakthrough” increases in organizational results. 

This powerful session will help you and your organization grasp:

• The “vital few accelerators” that drive outcomes of employee engagement and leadership effectiveness
• How to apply the “vital few accelerators” on-the-job.
• The value of using an appreciative inquiry based approach to leadership

Jim Trinka, PhD, Director, Air Traffic Organization Training & Development
FEDERAL AVIATION ADMINISTRATION,
U.S. DEPARTMENT OF TRANSPORTATION
@jat_pilot

12:45 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for a themed lunch with an informal discussion surrounding a specific topic. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing internal communication concerns.

2:15 p.m.

Taking A Journey Towards The Culture Of Collaboration: Learning, Leadership And Social Technologies -- How To Deploy Collaboration In Your Organization

Collaboration, the act of working with another or others on goals, actions, projects or initiatives, is quickly becoming a critical component in the short- and long-term plans of any organization. Failing to incorporate basic concepts of collaboration into overarching communication and learning strategy, leadership framework, supporting technologies and other human capital mechanisms, may result in stagnant or decreased engagement as well as lower organizational productivity.

In this session, learn how TELUS has woven collaboration techniques into their organization through three key legs of the new “culture of collaboration” stool: learning, leadership and social technologies.

In this session, you will learn and find out how TELUS successfully deployed collaboration techniques and behaviors into their organization DNA and workflows, and how your organization can incorporate these concepts, including:

• How their overall employee engagement increased by over 30% over three years
• The launch of an open leadership model for all employees
• The deployment of numerous social technologies including video sharing, micro-blogging, profiles, wikis and blogs
• Large increase in networks, coupled by informal and social learning and communicating

Dan Pontefract, Head of Learning and Collaboration
TELUS
@dpontefract

3:15 p.m.

Internal Social Media Collaboration – The Enterprise Is Social,
Now What?

Wells Fargo has been blogging, using wiki's and SharePoint for document collaboration internally since 2004 to enhance its internal communication channels and engage team members.  However, since the merger of Wachovia and Wells Fargo in 2008, there was a need to integrate user and corporate communications, as well as help foster a 'new way' of supporting their customer.

Wells Fargo has built a team dedicated to strategize on internal collaboration, partner with existing communication teams and be the support and education point for all things social.

Learn from Wells Fargo and take away lessons on how your organization can apply:

• Internal collaboration team guiding principles
• Key learnings from two specific internal communications gone social case studies- the good, the bad and the ugly

Kelli Carlson-Jagersma, VP – Collaboration Strategy
Wells Fargo
@Northstar

Nathan Bricklin, Head of Social Strategy
Wells Fargo
@socialbrick

4:00 p.m.

How To Cut Down On Content While Increasing Engagement: Using New Technology To Get To The Heart Of Your Message

Imagine, each month, you had to read a book the length of “To Kill a Mockingbird” by Harper Lee during your normal business hours without any dedicated time to read. Now imagine that your professional success was reliant on the information you read in that book and your ability to recount the narrative on demand.

Rogers Communications Inc, a national Telecommunications organization in Canada, was sending 93,000 words per month, the amount of content in “To Kill A Mockingbird” to our customer care representatives to review without dedicated time to read and understand it.

In this session, you will hear the results of the pilot study on the solution that included a combination of read-time and Snapcomms (a new communications software).

Using this pilot as a case study you’ll learn how to:

• Use new ideas and new technology to cut-through your email problems and get to the heart of the message
• Build a solid business case using communications measures in combination with key business measures to gain senior leadership support
• Navigate employee responses to new communications solutions

Nicola Hanson, Manager Operational Communications and Job Prep
Rogers Communications Partnership
@Nicola_Hanson

4:45 p.m.

More "How To's" To Help You Get The Work Done:  An Interactive Panel Discussion With Today’s Participants
Need to dive deeper into specific topics?  Want more details?  Here’s your chance! Digest what you’ve learned and apply it to your own initiatives to get feedback and ideas for improvement.

5:15 p.m.

End of Day One

5:20 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of Vancouver’s fine dining while you continue to network with your colleagues.