Dear Communication Colleagues,
Welcome to the era of the social enterprise! Sounds great doesn't it? But what does this mean? What does it look like...and how do I communicate the imperative of social tools to my leadership team?
The social enterprise capitalizes on new ways of connecting with people and content to transform how value is created and business gets done. The process of getting from 'here' to 'there' is a challenging road fraught with objections; namely concerns around privacy, security, productivity and culture.
And while avoiding social tools may defer some internal struggles in the short term, avoiding them in the long term may just lead to your extinction. Talent acquisition and retention are the underlying variables that will ultimately determine the success of your organization and by avoiding the very social tools that the best and brightest employees will expect in the workplace, may just put you last on the list as prospective employer.
Sounds sensational and dramatic doesn't it? Not to the 53% of Canadian companies who say they will spend more on enterprise social tools in 2012 according to research by IDC.
I invite you to join me at the A.L.I.’s 7th Strategic Internal Communications Conference this March in Vancouver. Together we'll look at how to extend the reach and impact of enterprise communications by leveraging social strategies and traditional communications techniques, as well. You will leave with step-by-step lessons on how to build off your traditional communications strategy and equip your organization for change. You will hear from your peers that have dipped their toes into the social waters with small-scale projects and from others that have embraced the social enterprise and transformed their organization to engage employees, drive performance & add value, including how:
- TELUS successfully deployed collaboration techniques and behaviors into their organization DNA and workflows
- Developmental Disabilities Resource Centre of Calgary (DDRC) quieted the fears of the techno-phobe to advance internal communications, including social media and other technologies
- Rogers Communications Partnership built a solid business case using communications measures in combination with key business measures to gain senior leadership support
Register today by calling the conference hotline at 773-695-9400, or register online, to hear from fellow professionals practicing successful communication strategies. There has never been a time when we’ve had so many ways to communicate with each other – the challenge is making sure we make the best use of the options available to us.
I look forward to seeing you March 26-29, 2012 in Vancouver! Together, we'll rediscover how to develop internal communications strategies that inspire your audience/employees, encourage their engagement with your programs, and enable them to deliver better business results for your organization.
Sincerely,
Steven Green, President
TEMBOSOCIAL
Conference Chairperson
P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more information. |