Training: Strategic Internal Communications in Government Training

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New training! Join your colleagues for the Advanced Learning Institute's 11th updated, information-packed and interactive training – designed to help you revitalize your internal communications!

Rave Review from a Past Communications Training Attendee:
"I appreciated speakers who acknowledged continued value of traditional
media and how to mesh them together."
C. Heck, Public Affairs Officer
U.S. FOREST SERVICE

WHAT YOU WILL LEARN:		Speaking Organizations:
Strategic internal communications impacts your organization's effectiveness dramatically – now more than ever! Attend this training to discover actionable tools and breakthrough strategies to help you leverage the power of social media and traditional communications to forge stronger employee engagement, drive bottom-line results, and prove your worth, including:		Hear from these leading agency representatives and experts how to transform the role of internal communications to one that adds value and drives change to achieve results, with practical lessons learned from:
Integrating social media tools with your traditional communicates to reach your employees more efficiently and effectively Measuring the impact communications has on relevant performance measures such as quality, service and cost Engaging senior leadership to ensure they are consistently modeling messages and leading the charge – including using social media tools to connect with employees Overcoming the limitations of tools and tactics when implementing your strategy Determining the right metrics for key strategies and deliverables Focusing your message to cut through the clutter and deliver your key message effectively Implementing an employee engagement campaign as a business asset to positively affect the bottom line Developing an effective social media strategy and measuring your results Identifying internal champions across multiple departments and company functions Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results Using leadership communication to build employee trust and engagement Increasing value of your communications strategy on a reduced budget Overcoming the limitations of tools and tactics when implementing your strategy Engaging employees at all levels by connecting them to your organization's goals and strategic plan for the future Establishing a true two-way conversation between leadership and employees Why This Is A Must-Attend Event: » 17+ speakers sharing breakthrough strategies to keep your employees engaged and informed » Digest sessions turning you from attendee to participant by sharing your own challenges and lessons learned » Optional workshops that take your training experience to the next level » Gain continued education hours All attendees will be invited to expand their network and continue the conversation in the training wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social networking tool. Wireless internet service will be provided free of charge in all meeting rooms.		U.S. Army Public Affairs U.S. Government Accountability Office Smithsonian Institution U.S. Nuclear Regulatory Commission National Institute of Health Strategic Partners Inc. U.S. Department of Health and Human Services Corner Alliance AboutFace Media, Inc. U.S. Coast Guard Genome Alberta Defense Logistics Agency The Strategic Organization LLC Federal Aviation Administration National Cancer Institute Federal Highway Administration, U.S. Department of Transportation U.S. Government Printing Office Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this communications evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other communication professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs: Monday, January 28, 2013: Pre-Training Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Strategic Internal Communications That Deliver Measurable Results: Using Language To Dramatically Improve Your Organization's Effectiveness Pre-Training Afternoon Workshop B: 12:30 p.m. - 3:30 p.m.: I've Chosen My Communication Tools, Now What? How To Develop And Implement Compelling Content For Your Social Media Communications Strategy That Will Engage Your Audiences Thursday, January 31, 2013: Post-Training Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Creating An Action Plan To Reinvent The Role Of Internal Communications In Your Government Organization: What To Do When You Get Back To The Office Post-Training Afternoon Workshop D: 12:30 p.m. - 3:30 p.m.: Building The Business Case For Your Communications Programs: How To Harness Your Value Proposition And Back It Up With Measurable Results
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