8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairperson’s Opening Of Day Two

Denise McKee, COO
ABOUTFACE MEDIA, INC.
Training Chairperson

8:40 a.m.

How To Use Social Media To Spread Information To Global Employees And Build Community

Social media can instantaneously connect users within a global network from anywhere in the world. The Army has chosen to take a proactive approach to social media and in doing so, has built a massive social media following on Facebook, Twitter, YouTube and Flickr. They use social media to communicate, not only with the public at large, but also with active-duty Soldiers on an installation. Dozens of units are picking up on this trend and having much success while doing so. Social media is no longer just about telling a story, it's about building a community and keeping everyone connected.

The only way to truly ensure that the correct message is being shared is through the timely release of accurate information, and the Online and Social Media Division can help other Army organizations do just that. With millions of followers on Facebook and Twitter, the Army can spread messages and themes around the world instantly with the simple click of a mouse.

From the innovative and ground-breaking experiences of the Army, you will learn valuable ways to use social media for your own internal communicates efforts.

SSG Dale Sweetnam, Noncommissioned Officer in Charge, Online and Social Media Division
U.S. ARMY PUBLIC AFFAIRS

9:10 a.m.

Developing A Social Media Strategy Starts Within And Can Be Used To Reach Beyond Your Traditional Audience

Health disparities have been, and continue to be, a public health challenge.  When it comes to cancer, these differences are particularly obvious as many members of special populations experience a greater cancer burden by some measures. In response to this, the National Cancer Institute (NCI) developed a unique communications component to reach these populations with important news and information about cancer. In the past year, NCI’s minority outreach effort has reached new heights through pioneering and embracing social media.

The results from employing social media are promising, whether it be steady growth of followers on Twitter or hits for cultural cancer awareness ides on YouTube. Many aspects of the strategy developed for using social media for minority outreach can apply to internal audiences as well as other specialized audiences.

From this session, you will gain knowledge on what social media tools to embrace in your organization as well as reasons to validate your decisions, including:

• Learning how social media tools can enhance and increase the reach of traditional media tools
• Ways to tailor your information on social media, especially YouTube, as a way to personalize the broadcasting of important communications
• Learning how to use social media as a great way to point people in multicultural communities to government resources
• Knowing how to select the appropriate social media tools for special audiences -- one size does not fit all

9:40 a.m.

Your Opportunity To Ask Questions

9:50 a.m.

Morning Refreshment & Networking Break

10:10 a.m.

Digest Session: Discuss And Brainstorm

Whether it’s a weekly update, emergency broadcast, or contest – every agency is looking to communicate in a more efficient way with their employees. Discuss and brainstorm with fellow attendees and speakers techniques you’ve had success with, or concerns you’re having, in communicating agency information to your employees.

10:40 a.m.

Using Social Media Tools To Gain The Attention Your Organization Deserves From Your Employees Without Losing Sight Of Your Internal Objectives

You’ve spent endless time creating mission statements, you’ve fine tuned your objectives and set standards for performance, but no one seems to be paying attention. They’re watching YouTube videos from somewhere else, and reading Tweets for other organizations.

Social media is one area you can explore to engage staff, stakeholders and even politicians who are already online and having fun doing it. You can use the tools while remaining practical and without losing sight of your internal objectives.
In this session, you’ll hear some ideas and tips to bring as much creativity and energy to your internal communications as your employees are finding online, or that your organization is putting into its public outreach, including:

• Selecting the right social media course for your organization and for the message at hand
• How to make efficient use of your content
• Take a moment in this session to step back to the basics of communication and spark some imagination at the same time

Mike Spear, Director of Corporate Communications
GENOME ALBERTA

11:10 a.m.

How To Manage, Monitor And Report Successful Internal Communications

The Government Accountability Office (GAO) is the “watchdog” of Congress. They are responsible for performing financial and performance-based audits of federal programs and spending. A consistently top-ranked “best place” to work in the federal government, GAO strives to be a role model agency, including the way it handles internal communications.

This session will give you insight into how the GAO, and now you, can successfully manage, monitor and report your internal communication initiatives, including how to:

• Incorporate the importance of effective internal communications into your strategic plan and how to successfully report on progress that has been made
• Use metrics and employee feedback to continuously improve your internal communications program
• Centrally manage a series of internal communications tools that are integrated across platforms to provide accurate and timely information to all of your employees

Deborah Eichhorn, Director, Internal Operations and Strategic Initiatives
Ellery Scott, Internal Communications & Intranet
U.S. GOVERNMENT ACCOUNTABILITY OFFICE

11:40 a.m.

Your Opportunity To Ask Questions

11:50 a.m.

Digest Session: Engaging 21st Century Employees

Discuss what tools you are using in your organization successfully to inform and include your employees in the day-to-day tasks of your organization. Share common obstacles you have overcome in getting your employees involved.

12:20 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for a themed lunch with an informal discussion surrounding an internal communications hot topic! Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing internal communications concerns.

1:50 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your internal communications challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own internal communication initiatives.

2:25 p.m.

How To Create An Agency-Wide Knowledge Management Program On A Limited Budget With A Limited Staff

The U.S. Nuclear Regulatory Commission (NRC) estimates that it loses approximately 4,000 years of experience each year due to the retirement of high-value subject matter experts (SME). Since 2007, NRC has captured SME knowledge, set up an electronic knowledge center with topic-based communities of practice, created topic and business line specific knowledge management (KM) resources and updated its electronic resources to streamline information location. Through its award-winning KM program, NRC has saved roughly 37 million dollars in 2009 and 2010 by converting their staff’s time to competency. Not bad for a program being run by one person with a limited annual budget of $10,000!

When your knowledge tools have been implemented and have been made accessible, the question remaining is how do you get staff to participate and support organizational KM initiatives?

This session will summarize the history and development of NRC’s KM program, present an informational video on the KM program, describe KM tools, and share tactics and lessons learned from creating, managing, and marketing a KM program in tight budget times, including:

• Developing a successful business case for a KM program
• Leveraging a limited staff and limited budget to create an agency-wide program
• Tactics for moving a KM program forward – it’s about the people!

Patricia Eng, Senior Advisor for Knowledge Management
U.S. NUCLEAR REGULATORY COMMISSION

3:10 p.m.

Starting From Scratch: How To Successfully Work With Internal Stakeholders To Create A Social Media Policy And Launch A New Social Media Site

The Federal Highway Administration (FHWA) has found a way to successfully work with internal stakeholders; including legal counsel, IT security,
public affairs, marketing professionals and HTML programmers; in order to develop its social media policy that satisfies the needs of all these
offices.

This session will also demonstrate how FHWA prepped for the launch of a new social media site; and followed up after initial launch to build its
audience at a steady pace. This session will provide you with tips to launch a new social media presence as well as how to expand an existing
suite of social media applications. From the process of initial exploration among a group of your office representatives - to the launch of your site - this
session will answer all the "need-to-knows" to ensure success.

Tom White, Social Media/Web Content Coordinator
FEDERAL HIGHWAY ADMINISTRATION,
U.S. DEPARTMENT OF TRANSPORTATION

3:40 p.m.

Your Opportunity To Ask Questions

3:50 p.m.

Digest Session: The Future Of Your Internal Communications

Discuss with your fellow training attendees what your first plan of action is when you return to the office based from what you have learned at this week's training.

4:20 p.m.
Chairperson’s Recap: Key Takeaways And What To Do When You Get Back To The Office

We’ll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Denise McKee, COO
ABOUTFACE MEDIA, INC.
Training Chairperson

4:30 p.m.

Close Of General Sessions