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How To Use Blogs, Wikis And Other Collaborative Social Media Tools To Reinvent Your Internal Communications

These days, communications strategists are using group blogs, wikis and other collaborative methods and tools to energize, motivate and join powerful and very loyal communities of employees, not to mention customers, partners and other important audiences.

In this workshop, you'll sample these tools and their impact on internal communications. And you'll walk away with the know-how you'll need to propose and set your new communications tools in motion.

• The tools themselves — blogs, wikis, podcasts, collaborative websites, MySpace, YouTube
• What works internally and what doesn't
• How to get your senior leaders on board, especially if they're from "The Greatest Generation"
• Ins and outs of policies and procedures to steer use of these tools internally
• Exactly where you should start when you're back in the office and totally overwhelmed with all of your new-found knowledge from the conference

WORKSHOP LEADER: Jason Anthoine is Head Honcho at The Cohesion Group, a workplace communications firm that develops customized employee communications programs helping organizations to transform their workforces. Accredited by the Public Relations Society of America, Jason has more than 16 years experience in workplace communications and has concentrated his entire career to this specialty.

Testimonials From Past Jason Anthoine Sessions:

"Jason was very flexible with our group, allowing the discussion to flow where the participants needed it to; and he answered all questions—very knowledgeable!"

"Presenter made the topic & content easy to understand."

"Jason did an excellent job of presenting the material.
His confidence and knowledge are exceptional."

11:30 a.m.- 1:00 p.m.
Lunch On Your Own

Whether agencies are engaged in large-scale transformation, or smaller-scale change-related initiatives, several foundational elements must be taken into consideration to prepare for and sustain change. Critical to the success of any change effort is the execution of a comprehensive communication plan and integrated branding program. Communications is a key element of a change management framework, and is often overlooked in many transformation strategies.

This interactive workshop session will provide tools, techniques, and leading practices you can use to define your own creative communication approaches to rapidly break down barriers in your organization and enable on-going dialogue at all levels to ensure change efforts – both large and small – are successful.

• Missing project deadlines
• Delays in realizing expected benefits
• Inability to gain access to critical resources
• Inconsistent sponsorship
• Lack of a collaborative process
• Absence of critical decision makers
• Too little input from key stakeholders

• Ideas for developing an integrated branding program
• Sample communications plan tools, to include
     - Vehicles Assessment
     - Stakeholder Analysis
     - Sample communications strategy
• Techniques for developing key messages by stakeholder groups
• Creative (and inexpensive) approaches for sharing information and engaging employees at all levels of the organization
• Practical tips and leading practices for measuring the success of communications efforts

WORKSHOP LEADERS: Mark Rushing leads Capgemini's Government Solutions Consulting Services Practices supporting governmental agencies in achieving their change and transformation management goals via collaborative strategy development and planning, program management services, business process reengineering, organization design, and training and human capital management services.

Kathy Waetjen serves as Director of Marketing for Capgemini Government Solutions and is a former federal employee with experience leading and managing strategic communications efforts for cabinet level and independent federal agencies.

Testimonials From Past Mark Rushing & Kathy Waetjen Sessions:

"This was one of the best—provided specific examples and more in-depth explanations on what to do—this was excellent!"

"Inspiring and creative. A great presenter. I thoroughly enjoyed her
presentation and energy!"

"Exceeded my expectations! Thank you for sharing your ideas and successes!"

"Engaging, lively presentation style. Great handout. Good, creative ideas."