Strategic internal communications impacts your organization's effectiveness dramatically – now more than ever! Attend this conference to discover actionable tools and breakthrough strategies to help you leverage the power of social media and traditional communications to forge stronger employee engagement, drive bottom-line results, and prove your worth, including: |
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Hear from these leading agency representatives and experts how to transform the role of internal communications to one that adds value and drives change to achieve results, with practical lessons learned from: |
- Engaging employees at all levels by connecting them to your organization's goals and strategic plan for the future
- Integrating social media tools (Facebook, Twitter, blogging, wikis, YouTube, etc.) with your traditional communications to reach your employees more efficiently and effectively
- Reinventing the role of the communication function from tactical implementers to strategic change managers
- Using leadership communication to build employee trust
- Motivating employees at all levels of your organization to be committed to and carry out your strategy in their daily jobs
- Setting measurable communication objectives that connect internal and external communication activities with bottom-line results
- Building the business case for adding social media into your existing communication plans
- Utilizing strategic internal communications as a catalyst for culture and leadership transformation in a mission-driven organization
- Linking communication objectives and goals to your strategy
- Fostering mission-focused employee behavior and culture to support agency goals
- Measuring the impact communications has on relevant performance measures such as quality, service and cost
- Determining the right metrics for key strategies and deliverables
- Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results
- Developing an internal branding campaign-- communicating to your employees to build your brand, change their behavior and impact your organization's bottom line
- Transforming your day-to-day operations make them results oriented
- Implementing a balanced scorecard approach to manage and measure your internal communications program
- Ensuring that managers at all levels manage communication well so people have the information when they need it to make the right decisions
- Closing the gap between the ability to develop and communicate strategies and the ability to execute strategies
- Increasing value of your communications strategy on a reduced budget
- Focusing your message to cut through the clutter and deliver your key message effectively
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U.S. Department of the Interior
U.S. Department of Defense
U.S. Government Printing Office
National Association of Government Communicators
U.S. Food and Drug Administration
Montgomery County, Maryland
U.S. Air Force Medical Service
Federal Aviation Administration
U.S. Department of Homeland Security
Washington State Office of the Attorney General
U.S. Mint
Siegel+Gale
Beekeeper Group
Widmeyer Communications
Strategic Partners, Inc.
Evolvent Technologies
Toffler Associates
National Cancer Institute
Corner Alliance, Inc.
Supporting Organizations:
Federal Communicators Network
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