• 18 innovative speakers at your disposal to share their strategies and experiences in internal branding
• 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• The choice to customize your learning by participating in the unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more information
• An abundance of networking opportunities - be sure to bring plenty of business cards, you will make many new contacts
• A comprehensive overview of internal branding innovations from leading practitioners like FedEx Corp., BP, NASA, Love's Travel Stops & Country Stores, JetBlue Airways, Nationwide, and many more
• Acquiring new knowledge to transform your staff into walking brand ambassadors and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal branding initiatives that will ground you in advancing your own branding strategy
• The opportunity to learn how to foster employee behavior that represents your organization's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing or HR Executive:

• Their employees are passionate, especially when they are empowered to deliver superior customer service or products
• Their customers are passionate about the value, the products and the experience delivered by employees

For a brand to be truly experienced by consumers, employees must understand and embrace their organization's brand, and be prepared to deliver on it. When this happens, companies win in the marketplace by creating a cohesive, compelling and enriching culture that translates to a direct and positive impact on the bottom line.

With that being said, most companies develop their internal and external brands in silos. Marketing takes care of the customer experience and HR takes on the employee experience. Corporate Communication is often left the thankless task of trying to make the two brands meet. New research shows that companies who truly align both employee and customer experiences (and make sure their employees are able to deliver on the brand promise) have a significant advantage in the marketplace.

Figuring out how to get our entire workforce, our partners, and our key stakeholders to promote and live the principles that make us unique needs our top attention.

Brand and company reputation are also key factors in attracting and retaining talent. People are the key factor in delivering the brand's promise to customers. Alignment of the two makes good business sense. But how do companies do this? What strategies can you use to start the process and bring different functions together? Can formerly competing departments really collaborate on an aligned brand program?

In this dynamic and intersecting world of branding and communications today, it can be difficult to keep up with trends, let alone stay on the pulse of who’s doing notable work. At A.L.I.’s 23rd Internal Branding Conference this August, we'll tackle these issues and other questions while bringing you cutting-edge research and practical case studies.

• FedEx Corporation recognizes employees for supporting brand values and culture to reinforce behavior that helps build their brand worldwide
• BP America Inc. is extending its brand while undergoing some major changes
• NASA's Langley Research Center "found its voice," engaged its staff in a new way of talking about the organization, and learned how to tell its real story

Attend "Internal Branding: Communicating To Your Employees To Build Your Brand, Change Their Behavior And Impact Your Organization's Bottom Line" August 4-7, 2008, and learn priceless insights from your peers.

Register today by calling our conference hotline at 888-362-7400, or register online, to hear from communicators, marketers and human resources professionals practicing successful internal branding strategies. It's time to realize the competitive differentiation that well-executed brand alignment can deliver.

I look forward to seeing you this August in Chicago where we'll solve the mysteries of how to develop an internal brand that your employees can bring to life and that engages your organization for better business results.