Training: Internal Branding Conference-May 2009

Updated Program for Spring 2009...
Now Returning to Washington, DC!

Rave Review from a Past Internal Branding Conference Attendee:
"This is one of the best conferences I've ever attended – the size and
quality of the group were also excellent!"
C. Verdi-Sarwar, Director of Communications & Marketing
CITY OF CORAL SPRINGS, FLORIDA

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to create brand champions and advance your organizational goals by:		Hear practical solutions you can apply immediately to build bigger and better brands and drive bottom-line results from:
Encouraging employees to "live the brand" and removing traditions and obstacles that are hindering delivery of the brand promise Using blogs and other web 2.0 technologies to enhance and improve your internal branding efforts Measuring the effectiveness of your internal branding strategy and maximizing the ROI on your internal branding initiatives Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge Aligning your external and internal branding strategies for a united message in fast-changing environments Developing a global identity to grow your brand on a worldwide basis Cultivating employee behavior that represents your values, mission, brand and business strategy Rewarding employees for demonstrating their brand loyalty Launching an internal branding campaign to become an employer of choice Communicating your brand during radical change or after an M&A Implementing the brand as a business asset to positively affect the bottom line Bringing your brand to life, encouraging employees at all levels to contribute to and deliver the brand promise Building the business case and demonstrating the ROI of your internal branding program Accelerating the brand building process internally by harnessing your organization's creative energy Involving the right partners -- communications, HR, marketing, line operations, etc. -- to ensure an integrated approach across your entire organization Branding for the future to strengthen your organization's morale		National Aeronautics and Space Administration, Langley Research Center Dean Foods Company ServiceMaster Kaiser Permanente Royal Mail Federal Aviation Administration, U.S. Department of Transportation REM Medical Corp. George Brown College The Hartford Financial Services Group, Inc. Exel Legg Mason Watson Wyatt Worldwide The Storybranding Group Sinickas Communications, Inc. The Cohesion Group Parker LePla Brandtrust Ologie Home ImprovEdge Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT? To Learn And Be Inspired...
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this branding evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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How Can This Conference Help You And Your Organization?
Is management anxious to improve the quality of its internal branding communication? Is your internal branding strategy failing to impact your bottom line? Do you want to play a critical role in building a workforce of brand ambassadors? Do you feel that your organization could improve employee behavior and morale? Do you want to make sure your employees deliver your brand promise? If you answered "YES" to any of these questions - don't worry, you are not alone! Organizations across the globe are struggling with internal branding issues just like these. Join us to learn how to solve your internal branding challenges. Call our conference hotline at 1-888-362-7400 to register today! Join the thousands who have benefited from A.L.I. conferences and seminars.
MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly–interactive workshops: Monday, May 11, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: How To Maximize The Effectiveness Of Your Internal Branding Campaign: Putting Five Brand Realities Into Practice Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: How To Align Your Internal And External Branding Strategies To Maximize Effectiveness: A Three-Step Process For Success Thursday, May 14, 2009 Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Use Blogs, Wikis And Other Collaborative Social Media Tools To Reinvent Your Internal Branding Campaign Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Measure The Impact Of Your Internal Branding Strategies And Programs
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews Pre-Conference Workshops • Agenda Day 1 • Agenda Day 2 • Post-Conference Workshops Venue & Lodging • Registration Fees • Discounts & Policies • Conference Supporters Register Now • Forward To A Colleague

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