Training: Internal Branding Conference-May 2008

Updated Program for Spring 2008...
Now Returning to Washington, DC!

Rave Review from a Past Internal Branding Conference Attendee:
"Amazing case histories – the results of the companies who have come in the past and have presented again demonstrate the value of the conference."
J. Serben, Director, Creative Services
EDWARD JONES

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to create brand champions and advance your organizational goals by:		Hear practical solutions you can apply immediately to build bigger and better brands and drive bottom-line results from:
Encouraging employees to "live the brand" and removing traditions and obstacles that are hindering delivery of the brand promise Using blogs and other web 2.0 technologies to enhance and improve your internal branding efforts Measuring the effectiveness of your internal branding strategy and maximizing the ROI on your internal branding initiatives Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge Aligning your external and internal branding strategies for a united message in fast-changing environments Developing a global identity to grow your brand on a worldwide basis Cultivating employee behavior that represents your values, mission, brand and business strategy Rewarding employees for demonstrating their brand loyalty Launching an internal branding campaign to become an employer of choice Communicating your brand during radical change or after an M&A Implementing the brand as a business asset to positively affect the bottom line Bringing your brand to life, encouraging employees at all levels to contribute to and deliver the brand promise Building the business case and demonstrating the ROI of your internal branding program Accelerating the brand building process internally by harnessing your organization's creative energy Involving the right partners -- communications, HR, marketing, line operations, etc. -- to ensure an integrated approach across your entire organization Branding for the future to strengthen your organization's morale		Federal Aviation Administration, U.S. Department of Transportation Mayo Clinic The Ritz-Carlton Hotel Corporation, L.L.C. American Eagle Outfitters U.S. Equal Employment Opportunity Commission IBM ConAgra Foods Kaiser Permanente Genentech Pfizer Inc. Aon Corporation DLA Piper Tech Data Corporation Bonfire Communications Inward Strategic Consulting Brandtrust Jim Shaffer Group Supporting Organization:
WHY IS THIS A CAN'T MISS EVENT? To Learn And Be Inspired...
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this branding evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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How Can This Conference Help You And Your Organization?
Is management anxious to improve the quality of its internal branding communication? Is your internal branding strategy failing to impact your bottom line? Do you want to play a critical role in building a workforce of brand ambassadors? Do you feel that your organization could improve employee behavior and morale? Can your organization improve its brand identity? If you answered "YES" to any of these questions - don't worry, you are not alone! Organizations across the globe are struggling with internal branding issues just like these. Join us to learn how to solve your internal branding challenges. Call our conference hotline at 1-888-362-7400 to register today! Join the thousands who have benefited from A.L.I. conferences and seminars.
Expand Your Learning... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, May 12, 2008: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: How To Use A Strategic Process To Develop A Compelling Internal Brand That Engages The Hearts And Minds Of Your Stakeholders Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: How To Maximize The Effectiveness Of Your Internal Branding Campaign: Putting Five Brand Realities Into Practice Thursday, May 15, 2008 Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: A Step-By-Step Framework For Implementing New Internal Branding Processes For Organizational Effectiveness: How To Operationalize Employees To Understand, Be Motivated, Inspired And Engaged Through Effective Internal Branding, Messaging And Fresh Creative Ideas Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: Connecting The Communication Workplace To The Communication Marketplace: How To Design A Brand-Driven Communication Strategy To Deliver The Brand Promise
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