• 18 innovative speakers at your disposal to share their strategies and experiences in internal branding
• 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• The choice to customize your learning by participating in the unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more information
• An abundance of networking opportunities - be sure to bring plenty of business cards, you will make many new contacts
• A comprehensive overview of internal branding innovations from leading practitioners like The Ritz-Carlton Hotel Corporation, Federal Aviation Administration, Mayo Clinic, Genentech, Kaiser Permanente, and many more
• Acquiring new knowledge to transform your staff into walking brand ambassadors and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal branding initiatives that will ground you in advancing your own branding strategy
• The opportunity to learn how to foster employee behavior that represents your organization's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Friends and Colleagues,

If you asked your people about what differentiates your company in the hearts and minds of new and existing employees, how many different answers would you get?

As global borders diminish and each marketplace increases in size and scope, our challenge as marketers, communicators and as HR executives becomes more complex—and more interesting. Differentiating ourselves in our competitive set is less than half the battle. The other half – figuring out how to get our entire workforce, our partners, and our key stakeholders to promote and live the principles that make us unique – needs our top attention.

This is one of many reasons to be drawn to this year's ALI Internal Branding Conference. In this dynamic and intersecting world of internal and external branding, it can be difficult to keep up with trends, let alone stay on the pulse of who's doing notable work.

In attending this year's conference, you will learn how some of your peers have evolved their internal branding practices, revolutionizing the way their companies engage employees. At the end of the day, it's not about having a cool logo or a catchy tagline—it's about increasing participation, retention and loyalty. And it all lies in each touchpoint, brand, and communication vehicle—they are the pixels that make up the bigger picture of how your company performs, and ultimately succeeds.

How will this conference help you and your organization?

• Develop an internal brand that your people can bring to life
• Engage your organization in the essence of your brand purpose and promise
• Craft a compelling brand story that will live on for years
• Use internal branding as a lever for better business performance
• Develop a brand that will inspire action from new employees and sustain participation from everyone else

Attend "Internal Branding: Communicating to Your Employees to Build Your Brand, Change Their Behavior and Impact Your Organization's Bottom Line" May 12-15, 2008, and learn priceless insights from your peers. Register today by calling our conference hotline at 888-362-7400, or register here online to hear from communicators, marketers and human resources professionals practicing successful internal branding strategies.

I look forward to meeting you in May.