This conference is a must-attend event for all those who are committed to engaging their employees to deliver bottom line results in their organization. You’ll benefit from:

1. 23 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools to engage their employees that are already proven to work
2. Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
6. A comprehensive overview of employee engagement innovations from leading practitioners like Tasty Catering, BBVA Compass, Nationwide, NetApp, and many more
7. Acquiring new knowledge to help transform your employee engagement strategies and impact your organization's bottom line
8. Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading employee engagement initiatives that will ground you in advancing your own strategy
9. The opportunity to learn how to use new social media and traditional communications tools to revolutionize your employee communications, in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Communications Professional,

Employee engagement is all about harnessing discretionary effort from your workforce in support of company goals, objectives and initiatives. With it, an organization knows no boundaries. Without it, apathy begins to chip away at employee morale, forcing the organization to spend precious resources digging its way out of a hole instead of on enhancing competitiveness.

Now more than ever, organizations are being challenged to stay competitive by an overwhelming array of forces. For communications professionals, we have an opportunity to rise up to this challenge by providing sophisticated, strategic advice, counsel and support that informs and improves decision-making, operational execution and corporate reputation – both internally and externally. To accomplish this, it’s essential that we recalibrate our mindset and approach and deliver on the promise of employee engagement through strategic internal communication.

When it comes down to it, no one cares about our communications outputs: websites, town halls, sophisticated intranets and cutting-edge mobile strategies. It’s all about the outcomes – growth, innovation, retention, customer support, brand reputation, and quality. We have to prove that internal communication can deliver the employee engagement needed to drive the organization forward.

In short, it’s up to us to transform our workforces from tired and bored to inspired and on-board!

This is the focus of the Advanced Learning Institute’s Employee Engagement Conference, August 1-4, 2011, in Chicago.  As the business landscape continues to shift and new employee and customer expectations take shape, our approach to communication -- and to measuring its impact -- must evolve if we are to remain vital business partners within our organizations. There’s no better time than now to learn from leading thinkers and fellow colleagues about how to revitalize your work and reenergize your approach.

This conference will feature a mix of thought leaders and seasoned practitioners – from both corporate and agency environments -- who will share their ideas, innovations and lessons learned in driving employee communication and engagement. We will learn about cutting-edge strategies and channels, especially in the area of social media, and hear about some of the best case studies within our discipline. We’ll have the opportunity to review creative work and ask questions of our speakers and, most importantly, one another.
 
By attending this conference, you will hear proven, real-world strategies from communications professionals at leading organizations on how to engage your employees, including how:

• IBM is enabling employees to build and share their expertise inside and outside the company
• U.S. Mint is successfully raising awareness and excitement in their organization by engaging key stakeholders
• ScottsMiracle-Gro is increasing associates’ focus on the consumer through The Vine, its new internal social network

Don't be left behind - - Register today online or call the conference hotline at 888-362-7400 to attend A.L.I.’s conference on "Employee Engagement" this August in Chicago. Don’t miss this great opportunity to network with your peers, review best practice case studies and learn more about how to engage your employees.

I look forward to seeing you at this fast-paced, must-attend event for internal communicators!

Sincerely,

Jason Anthoine, APR, Senior Vice President, Brand and Talent
MSL ATLANTA
Conference Chairperson

P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (888) 362-7400.

Testimonials from Past Sessions by Jason Anthoine:

"Great speaker."

"Really appreciated the “hard” data, and the emphasis on actual results & detailed plans."

"Great strategic insight."

"Perfect fit for my particular issues."