Don’t just engage employees. Involve them in your brand. By: Steve Batterson and Brea Malloy, Associate Directors of Brand Strategy at Simple Truth Every business has a reason for being. Every business also has its own way of being. Internal brand activation connects the first, your brand promise, with the second, your company culture. Which,
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Organizations are re-imagining the way they do business, internally and externally. As intranets continue to evolve and new digital technologies emerge, the digital workplace is taking center stage. So, how do we create a successful digital workplace? Rethink the role of the intranet. As technology continues to change exponentially, managing and deciding which changes
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A well-planned digital workplace can have important benefits that prepare a business for the future of work. When making the case for an updated intranet and the move towards a digital workplace, consider these three benefits: Create community. Give your workforce a place to engage in two-way communication with each other. Create a valuable community
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To ease the transition, make sure you avoid common digital workplace mistakes. The workplace continues to evolve past the traditional intranet. Digital transformation and transition to a digital workplace is a significant challenge, but critical to moving towards the future of work. Building a valuable and streamlined digital workplace keeps employees engaged with relevant content,
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The rise of intranets and digital transformation signifies a fundamental shift in the workplace: out with the old, in with the new. Organizations large and small are embracing the concept and moving towards a digital workplace. A digital workplace provides employees with the self-serve convenience of a digital information hub and collaboration tools. The digital
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By: Mar Guerrero-Busquets, Associate Vice President Employee Experience, Employer Brand, & Performance Culture at TD Bank Group A fast-paced competitive environment; technological advances; everything “real time”; globalization; an increasingly unpredictable future; constantly changing customers’ and employees’ attitudes and expectations…these are some of the reasons why organizations require a more flexible and impactful Talent Management strategy
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Employee engagement is a buzz term that (hopefully) every business professional is aware of. In successful companies, leadership acknowledges the importance of engaging and retaining top talent. Why is employee engagement so important? Employee engagement directly impacts the bottom line. However, according to a poll from Gallup, nearly 70% of U.S. workers weren’t engaged in
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Avoiding these common mistakes when planning and implementing your internal communications strategy will help ensure you’re building a highly engaged workforce and making a positive impact on the bottom line. Avoid these 4 common internal communications mistakes: 1) Lack of objectives and goals – This might go without saying, but deciding what your objectives and
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As the role of internal communicators continues to evolve and more tools and technologies become available, businesses are being faced with new challenges each and every day. Recognizing and understanding the challenges is the first step in finding the right solutions. (And it doesn’t hurt to know you’re not alone! We’re all facing the same
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With new tools and technologies constantly being introduced, internal communicators have the difficult job of deciding what’s the right fit for their organization. “How can we leverage an app to integrate gamification into our enterprise and boost productivity?” “We’re small…do we really need an intranet?” “What format and platform should we use for our new
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