It’s estimated that 90% of people trust the recommendations of people they know, according to Nielsen. Given our human nature to listen to our peers, leveraging an employee advocate program to recruit new employees seems like a no-brainer. Your employees should be your best brand ambassadors. It is their employee experience and willingness to share
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Employer brand, sometimes referred to as talent brand, can be a powerful asset to attract new talent. Creating and nurturing an employer brand is an investment in organizational development that many recruiters and talent acquisition professionals can leverage in their daily jobs. The idea is to build a brand that inspires and motivates current and
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Recruiting passive candidates is not necessarily a new concept in the world of talent acquisition, but it’s becoming critical in the current “war for talent”. Gone are the days where recruiters can post a job listing and wait for the perfect candidate to find it and apply. Recruiters and talent acquisition professionals are getting more
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Maintaining a strong company culture and engagement among employees is critical during times of rapid growth. Not many companies know this better than Facebook. Advanced Learning Institute sat down with Andrew Blotky, Manager of Internal Communications at Facebook, to get a better understanding of the internal communications challenges Facebook faces and how they overcome them
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Government agencies at the local, state, and national level are finding new and innovative ways to leverage social platforms as a low-cost and effective communication tool. While there can be challenges, there are also undeniable benefits of using social media for government outreach and citizen engagement. Before you remove ‘social media’ from your ongoing communications
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There is an increasing focus on customer service and citizen engagement in government. Many agencies are turning to social media as a way to extend and improve customer service. Here are some ways to successfully leverage social platforms to deliver better customer service, and a few proven best practices to consider when engaging citizens on
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Leveraging social media for government communications is an effective, low-cost solution that’s gained momentum in the last several years. Creating a social media policy for government agencies is a critical step in implementing an ongoing digital engagement strategy for citizens. Although there’s no way of knowing exactly what situations might arise on social media, it’s
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By: Jim Shaffer, Jim Shaffer Group Many organizations could improve results if their external and internal communication worked together to improve the customer experience. For this to work, internal communication would need to broaden its role. Some are doing that. I recently addressed a conference of business communication professionals on the role of a trusted
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Don’t just engage employees. Involve them in your brand. By: Steve Batterson and Brea Malloy, Associate Directors of Brand Strategy at Simple Truth Every business has a reason for being. Every business also has its own way of being. Internal brand activation connects the first, your brand promise, with the second, your company culture. Which,
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Organizations are re-imagining the way they do business, internally and externally. As intranets continue to evolve and new digital technologies emerge, the digital workplace is taking center stage. So, how do we create a successful digital workplace? Rethink the role of the intranet. As technology continues to change exponentially, managing and deciding which changes
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