If you are a marketer and creating content is not a part of your tool belt, you might be behind the eight ball. Content creation while telling the real story behind your brand should become an integral part of your strategic marketing initiatives. With all the buzz around content in 2015, it seems that 2016
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Written by Incentive Internal communication has never been the easiest of feats. Even if all your employees are on-site, miscommunications happen. It’s like a gigantic game of telephone – what you originally said is not what the employee at the end of the line hears. Miscommunication is only one pain point found inside the workplace.
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Written by Ciara O’Keefe, StaffConnect Imagine a scenario where a sales director is asking their CEO for budget for a new sales tool. This tool has been proven to increase sales productivity by 16%, customer satisfaction by 23% and loyalty by 21%. Do you think their request would be approved? A recent study by Aruba,
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It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we
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Is our strange fascination for mobile games and augmented reality something we are authentically pursuing as disciplined consumers — or are we actually being consumed? We like to think we’re disciplined consumers but if we don’t find time to unplug and look around, we may wake up and realize we’ve become victims of an extremely addictive and
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Earlier this year we surveyed internal communications professionals working in the healthcare industry. Almost 60% responded that lack of staff for new initiatives is one of the biggest challenges they face. This lack of resources is underpinned by a larger problem facing internal communicators in all industries. Newsweaver recently published the interim results of a
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Written by Stacy Wilson, President of Eloquor Consulting, Inc. I first started hearing communicators talk about “a culture of communication” more than 10 years ago. I had one client in particular who was really interested in the concept and could articulate the potential effectively. We understand the connection between good communication and the bottom line. We know that
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Written by Molly Kittle, Vice President, Strategic Services, Bunchball The 5 Key Intrinsic Motivators of Employee Engagement from Bunchball Every manager craves a highly committed, motivated workforce. When workers are engaged, business performance is better, customer satisfaction scores rise and ultimately, revenues increase. But keeping employees engaged isn’t easy – particularly in today’s distracted and
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Written by Preston Lewis, Founder & CEO, Intactic.com Last week I was the Chair of the ALI Strategic Internal Communications and Employee Engagement Conference in Chicago and I shared my perspective on the relationship between employee experience and employee engagement. It resonated with the audience, so I thought it would be helpful to elaborate further.
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Written by Molly Anglin | February 04, 2016 | Enterprise Strategy , Enterprise Industry and Trends Digital transformation is more than just technology – it’s a culture. And when it comes to tools, these nine traits have emerged as fundamental to the digitally transformed workplace arsenal: It’s hard to put your finger on. What is
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