8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.

Chairperson’s Welcome & Speed Networking

This fast-paced forum is designed to provide you with a unique and fun opportunity to share your goals for this conference and get to know your fellow conference attendees and their most pressing issues in successfully implementing social media for pharma.

Shwen Gwee, Chief Digital Officer
Chandler Chicco Companies
Conference Chairperson

Shwen is currently Chief Digital Officer at Chandler Chicco (CCC) -- an inVentiv Health company -- where he leads the Chandler Chicco Digital practice in support of the 14 agencies that make up CCC. He sits on the CCC leadership council and the inVentiv digital working group. Shwen joins CCC from Edelman's Health practice, where he was VP of Digital Health, responsible for leading and developing the digital health offerings and expertise. He provided thought leadership in digital/social media for pharma and healthcare clients, as well as strategic counsel for global teams.

9:00 a.m.

Moving Pharma From Social Laggard To Leader

Pharma’s challenges are not insurmountable.  POZEN leveraged cross industry expertise through the formation of a Digital Advisory Board, comprised of representatives from inside and outside healthcare. By developing informed, actionable and achievable social strategies, Pharma can truly move beyond social laggard to leader.

• Where Pharma is Now
• The Pharmaceutical industry as a whole continues to lag behind other industries in adopting social as an integral part of corporate and brand marketing
• Social Trailblazers: Learning from Outside Pharma
• Other industries have laid important social ground work for Pharma to leverage. We’ll explore the exciting successes and unfortunate missteps of other industries, such as Consumer Packaged Goods, Retail and Government 
• Demystifying Pharma’s Challenges

Melissa G. Katrincic, Director - Digital Strategy
POZEN INC.

9:30 a.m.

Using Digital And Social Media Marketing To Impact
The Brand Experience

How are we impacted by brand experiences? How are pharma and other industries leveraging this knowledge to generate a positive response and obtain desired marketing results? Learn from a series of case study examples - inside and outside pharma - how to harness the power of branding to evoke a positive response to maximize results.

• Recent trends in brand experiences across pharma and other categories
  
• "Marketing as a spectator sport" - what can be learned form other sectors?
  
• The role of digital and social marketing and its impact on the total brand experience

Jim Joseph, President, North America
COHN & WOLFE

10:00 a.m.

Idea Exchange: Questions, Feedback, Collaboration

10:10 a.m.

Morning Refreshment & Networking Break

10:20 a.m.

The Patient’s View – Where Are Pharma Companies Succeeding When Using Digital And Social Technologies To Maker A Positive Impact On Patient Health And Wellbeing?

What are some of the most significant challenges affecting patients today? How can you use patient insight to best match their needs, get a grip on their digital journey and maximize the value of your interactions, products and brands?

In this highly-engaging case study, you will hear first-hand:

• How patients prefer to engage with their healthcare professionals
• What information patients want and look for via digital and social media channels
  
• How social media is being used as an information resource center

Julie Flygare, JD, Narcolepsy Spokesperson &
Author, "Wide Awake and Dreaming”

11:00 a.m.

Brainstorm Session: Adopting A Holistic Approach To Social Media Marketing - Assessing The Importance Of Integrating Marketing, Sales And IT To Maximize Performance

How do recent changes regarding the deployment of traditional sales staff/drug reps reflect the trend towards Social Media becoming the driving force for increased sales and new commercial opportunities? How can traditional sales and marketing complement and be integrated with the latest social tools and platforms? Overcoming the challenges of speaking with one voice over several platforms and silo-breaking for increased business performance and brand advocacy.

11:30 a.m.

Pinpointing Key e-Marketing Drivers To Prioritize Delivery Channels, Improve Integration And Gain The Competitive Edge

Demystifying the range of continuously evolving digital tools and technologies can be a highly complex and ongoing challenge. Equally, deciding which new digital initiatives to invest in and how to integrate these with current marketing strategies to capture the attention of the technically savvy patient and physician is not without complication. The challenge for pharma is to embrace the latest technologies , focus on potentially lucrative delivery channels and win the trust of consumers is an imperative. But how can this be achieved?

• Thinking Outside the Box – complementing traditional sales approaches with new virtual channels (podcast, webcasts) and setting clear rules of engagement for marketing, sales and Boardroom
• Understanding how multi-channel can be used to enhance the delivery of information and advice that customers need, expect and really want
• Getting to grips with the latest technologies that are driving and enhancing a more integrated approach to marketing and Pharma  
• Building a closed loop marketing approach as into your integrated multi-channel strategy
• Quantifying the costs and the benefits

Moderator:
Bill Drummy, Founder and CEO
Heartbeat Ideas

Amit Pherwani, Manager – Direct Marketing
Bristol-Myers Squibb

Ihor Terleckyj, Independent Consultant
VALHALLA CONSULTING GROUP & Former Director, Commercial Analysis, Global Product Strategy, GlaxoSmithKline

12:00 p.m.

Making Social Media A Leading Corporate Asset!

Implementing high-value Social Media programs can be a difficult for marketing teams and frustrating and confusing for upper-management. This session will provide cutting-edge research that gives industry change-agents the information needed to turn social media into a leading corporate asset.

This session will help answer:

• What does the Social Health Community want from the Pharma industry?
  
• Do Consumer Opinion Leaders drive behavioral changes within their communities?
  
• Which programs create a more holistic approach for engaging the internal organization from top to bottom?

Bob Brooks, EVP
WEGO HEALTH

12:30 p.m.

Idea Exchange: Questions, Feedback, Collaboration

12:35 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion based on a social media for pharma topic. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media for pharma concerns.

2:00 p.m.

Engaging The HCP On The Move – Unlocking The Potential Of Pharma To Mobile!

Physicians and prescribers are accessing medial information via mobile at a rapidly increasing rate as the ever smarter mobile device  is outpacing the PC as the device of choice for information access. How can the advantages of mobile technology be leveraged to allow pharma to forge better, stronger connections with prescribers? What are the potential hurdles to successful engagement via mobile?

• Key mobile trends and understanding the relationship of mobile to social media
• How has the smart phone changed the way that pharma can engage and communicate with the HCP?
• Exploring the platforms and technologies available to reach physicians on the move... at the right place, at the right time! 
• Managing and monitoring mobile marketing initiatives to gage ROI
• Understanding the full implications for marketers and future channel strategies

Barber Ghauri, Chief Medical Information Officer
St. Mary Medical Center

2:30 p.m.

Using Emerging Channels To Build Relevance And
Engagement With Patients

The recent proliferation of emerging digital channels has dramatically changed consumer behavior. This is especially true in the realm of healthcare where patients are utilizing these digital channels to arm themselves with information that often informs their decision-making and the actions they take. Hear how Pfizer has found a way to become a relevant part of this process via novel digital approaches that engage patient audiences.

• How has the recent proliferation of digital channels changed customer behavior?
• Using novel digital approaches to become a more relevant part of patient decision-making
• Lessons learned 

Todd Kolm, Director, Emerging Channel Strategy
Pfizer Inc.

3:00 p.m.

Idea Exchange: Questions, Feedback, Collaboration

3:10 p.m.

Afternoon Refreshment & Networking Break

3:30 p.m.

Bridging the Widening Gap Between The "Social Patient /"Social Physician" and "Non-Social Pharma"
The abundance of medical information available through ‘social ‘channels has become an invaluable resource for medical professionals and patients alike. However, the accessibility to endless resources also creates the opportunity for communication break downs and medical inaccuracies. How can pharma seize social media to become more actively involved in generating a positive impact on health and wellness in society? More importantly what should pharma be doing to help bridge the gulf between ‘Social Patient/Physician’ and ‘Non-Social Pharma’?

• Understanding the array of social media tools that can be used to support patient communities
• Leveraging the power of patient communities to drive brand engagement utilizing a range of social media platforms

Moderator:
John Mack, Publisher and Editor
Pharma Marketing News 

Bob Brooks, EVP
WEGO Health

Jacqueline O'Doherty, Certified Patient Advocate
Health Care Connect

Al Topin, Author
"The Doctor-Patient Disconnect" & President
Topin & Associates

4:15 p.m.

Brainstorming Session: Monitoring And Engaging With Social Conversations – Does One Size Fit All?

What, where and how to best deploy a targeted social networking strategy that fits companies, branding, commercial and consumer goals and expectations and unlocking and overcoming the challenges posed by different types of social media.

4:30 p.m.
End Of Day One

4:45 p.m.

End Of Day One & Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of Princeton's fine dining while you continue to network with your colleagues.