This highly interactive, 3-day conference will feature a leading panel of pharma practitioners discussing and debating the latest strategies for evaluating, developing and executing Web 2.0 to drive bottom line performance and optimize commercial success:

• 21+ leading industry experts will share their hands-on experiences in using a range of digital and social media tools and technologies to engage physicians, patients and payors to a lucrative end
• A series of real life, case study sessions highlighting digital and social media  marketing innovations from leading practitioners like Pozen, Pfizer, Eli Lilly and many more. Learn how to use the latest social media tools to revolutionize your communications
• Customize your learning by participating in a selection of highly-interactive and educational pre- & post-conference workshop sessions (May 14 & 16). You cannot afford to miss the opportunity to engage in these intimate and instructive sessions. Walk away from these sessions with a tool box ready for implementation in your own organization
• Roundtable sessions allowing you to openly discuss, debate and digest the information presented in the main conference so that you can put everything into context and develop a blueprint for action before you return to the workplace
• Networking lunches will give you the opportunity to brainstorm and benchmark solutions with your peers and leading social media protagonists
• An abundance of additional in-house networking opportunities will expose you to many new contacts. Be sure to bring along plenty of business cards to exchange during morning/evening refreshments and interactive digest sessions
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool
• Gain continuing education hours

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

Dear Communications, Marketing, or PR Executive:

Social Media and Pharma: some liken them to oil and water -- they just don't mix. Indeed, the pharma industry has often been accused of being a laggard when it comes to the adoption of new and emerging technologies, especially when it comes to channels that foster open conversations, quick responses, and two-way engagement… all things that strike fear in hearts of marketers/communicators and conjures images of traumatic MLR meetings.

Yet, despite the challenges; despite the long awaited pending FDA guidance; and despite the highly regulated environment, many pharma companies have found ways to authentically engage in social media. Whether it's starting with a "social media advisory board" before launching a social media program, or leveraging social listening to influence engagement, or finding ways to "push" marketing into "pull" marketing, there are now many examples of how such organizations are embracing social media and integrating them into their corporate, marketing, and communications efforts.

I hope you will join me at A.L.I.'s 7th updated Social Media and Pharma meeting to hear from some of these individuals responsible for launching and implementing some of these social media programs within their respective pharma organizations and learn from their collective experiences.

Shwen Gwee, Chief Digital Officer
Chandler Chicco Companies
Conference Chairperson

Shwen is currently Chief Digital Officer at Chandler Chicco (CCC) -- an inVentiv Health company -- where he leads the Chandler Chicco Digital practice in support of the 14 agencies that make up CCC. He sits on the CCC leadership council and the inVentiv digital working group. Shwen joins CCC from Edelman's Health practice, where he was VP of Digital Health, responsible for leading and developing the digital health offerings and expertise. He provided thought leadership in digital/social media for pharma and healthcare clients, as well as strategic counsel for global teams.

P.S. Make your investment pay off even more by bringing a communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more information.