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Register now for this interactive forum designed specifically for State & Local government – Learn how to take your social media to the next level during a time when you’re expected to do more with less!
Rave Review from a Past A.L.I. Government Training Attendee:
"Excellent training. Lots of valuable information to challenge you as you use social media.
We will definitely be back!"
J. Suiter, Community Outreach Specialist
Kentuckiana Regional Planning & Development Agency
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Attend this training to hear practical advice from other state, city, and county agencies that are using social media tools to save money while delivering increased mission results. You’ll leave with tools, tips and strategies for: |
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Hear practical advice, firsthand, on how to manage a variety of social media channels, monitor ongoing conversations, and measure the value of where you’re spending your time, energy, and resources from leading government agencies, including: |
- Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, Flickr, Instgram, podcasts, Mobile, FourSquare, Pinterest and more
- Getting more information out to the public without increased stress, time, or costs
- Integrating social media with traditional media successfully without adding additional staff or costs
- Delivering the information that citizens want, when they want it, to the channel they prefer
- Deciding what tools to spend your time, money, and resources on
- Understanding the type of content to use and how often to post it
- Managing a public records policy relative to social media
- Developing a communications strategy that encompasses digital communications within your entire state
- Tailoring your content based on the social media tool you are using
- Creating quality interaction with your social media followers by using videos, links, and photos that will spark interest
- Setting ground rules for social media engagement
- Establishing an efficient approval process for posting information that ensures your content is still relevant once approved to be posted
- Responding to negative comments appropriately
- Ensuring that employees are not cross-posting different information on your social media pages
- Balancing IT security and open communication successfully
- Training employees properly on how to use social media, create engaging content, and how to respond appropriately
- Managing a variety of social media platforms efficiently
- Exploring new technologies – mobile, iPad, the cloud – and incorporating them into your daily routine
- Building shortcuts into your routine with the use of multi-platform dashboards
- Operating social media tools within the boundaries of government restrictions and firewalls
- Taking citizen feedback and ideas and putting them into action
- Clearing out the clutter to improve citizens search for information
- Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
- Maximizing awareness of your agency's mission to the public
- Utilizing social networking tools as sources of information that the public can use and trust
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Missouri Department of Transportation
County of Alameda, California
GovLoop
Adams County, Colorado
Wittenberg Weiner Consulting, LLC
City of Owasso, Oklahoma
State of Alaska
Cranberry Township, Pennsylvania
TransMedia Group
State of Hawaii
Edelman
Center for Technology in Government
Hillsborough County, Florida
Office of Governor, State of Delaware
Kentucky Department of Highways District 9
Supporting Organizations:
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- 15+ case-studies unlike any other event showcasing breakthrough strategies and proven success stories to make the most of your social media initiatives
- Face-to-Face networking with government leaders – topic focused lunch outings, group round-table discussions, networking reception, and absolutely no sales pitches
- Optional workshops designed to help you develop practical skills on key topics like creating valuable content, juggling more than one platform effectively, turning a social media crisis into a positive, and proving your efforts are worth the time and resources
- Gain continuing education hours
- Recharge and get inspired: We guarantee you will leave this training with innovative ideas to apply to your own social media strategy
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MAXIMIZE YOUR TRAINING!
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs:
Monday, November 18, 2013:
Wednesday, November 20, 2013:
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Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews
Interactive Workshops • General Sessions
• Venue & Lodging
Registration Fees • Discounts & Policies • Conference Supporters
Register Now • Forward To A Colleague |
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