Network With Us!

• Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, Flickr, Instgram, podcasts, Mobile, FourSquare, Pinterest and more
• Getting more information out to the public without increased stress, time, or costs
• Integrating social media with traditional media successfully without adding additional staff or costs
• Delivering the information that citizens want, when they want it, to the channel they prefer
• Deciding what tools to spend your time, money, and resources on
• Understanding the type of content to use and how often to post it
• Managing a public records policy relative to social media
• Developing a communications strategy that encompasses digital communications within your entire state
• Tailoring your content based on the social media tool you are using
• Creating quality interaction with your social media followers by using videos, links, and photos that will spark interest
• Setting ground rules for social media engagement
• Establishing an efficient approval process for posting information that ensures your content is still relevant once approved to be posted
• Responding to negative comments appropriately
• Ensuring that employees are not cross-posting different information on your social media pages
• Balancing IT security and open communication successfully
• Training employees properly on how to use social media, create engaging content, and how to respond appropriately
• Managing a variety of social media platforms efficiently
• Exploring new technologies – mobile, iPad, the cloud – and incorporating them into your daily routine
• Building shortcuts into your routine with the use of multi-platform dashboards
• Operating social media tools within the boundaries of government restrictions and firewalls
• Taking citizen feedback and ideas and putting them into action
• Clearing out the clutter to improve citizens search for information
• Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
• Maximizing awareness of your agency's mission to the public
• Utilizing social networking tools as sources of information that the public can use and trust

Training Wiki Available To Attendees:
All attendees will be invited to expand their network and continue the conversation in this secured digital workspace --- you’ll have the opportunity to download presentations prior to the training & collaborate
and keep in touch with your colleagues after the event!

Missouri Department of Transportation

County of Alameda, California

GovLoop

Adams County, Colorado

Wittenberg Weiner Consulting, LLC

City of Owasso, Oklahoma

State of Alaska

Cranberry Township, Pennsylvania

TransMedia Group

State of Hawaii

Edelman

Center for Technology in Government

Hillsborough County, Florida

Office of Governor, State of Delaware

Kentucky Department of Highways District 9

Supporting Organizations: