You are now able to sign-up and launch your Facebook, Twitter, Flickr, Instagram, Pinterest, and any other platform that seems relevant to your mission – now what?

This training is a must-attend event for anyone serious about maximizing the effectiveness of your social media strategy. You will benefit from:

1. 15+ innovative speakers at your disposal to share their strategies and experiences in managing, monitoring, and measuring social media that are already proven to work
2. Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
   
3. The opportunity to customize your learning by participating in unique and interactive workshop sessions (Nov. 18th &/or 20th) that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization – page 6 for details
   
4. An abundance of networking opportunities with people you want to meet – you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
   
5. A comprehensive overview of engagement strategies and processes from leading practitioners like Missouri Department of Transportation; Adams County, Colorado; City of Owasso, Oklahoma; and many more
   
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. Group Round-Table discussions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own social media strategies upon your return to the office
8. Access to the digital workspace -- you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool as well as download electronic copies of the presentations
9. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
10. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
11. The opportunity to learn how to engage your citizens by using new media from leading state and local government agencies and organizations

Dear State and Local Government Communications Professionals,

New media, combined with traditional channels, continues to dramatically change the way we communicate with each other, with citizens, and with our stakeholders. We can no longer assume that our stakeholders will receive our key messages if we do not diversify the channels through which they are delivered. We are deep into the social network era and it is being used by the public sector in more innovative ways – we can no longer take a “wait and see” approach, the time to begin implementing a more innovative social media strategy is NOW.

We know things move fast when it comes to social media; it seems like just a few years ago nobody had even heard of Facebook, Twitter, or YouTube and now they’ve become essential tools for communicating with almost any audience. However, new tools don’t necessarily change basic communications strategies or tactics, they just increase the pace and reach of your messaging.

How Will This Training Help You And Your Organization?

We're excited about this training, as we’ll be demonstrating real world examples from state and local government practitioners and learn about how they leveraged social media tools in an era of lean budgets to foster collaboration, improve service delivery, and engage with their audiences, including how:

• State of Alaska gained management buy-in and balanced IT concerns in order to successfully get their social media strategy off the ground
  
• Adams County, Colorado built a cohesive social media team across multiple offices and departments
  
• Kentucky Department of Highways District 9 used mobile apps to manage multiple social media platforms efficiently and deliver real-time information with minimal staff and stress

Register today online, or call our conference hotline at 888-362-7400, to attend A.L.I.'s conference on "Social Media for State & Local Government Communications:How To Manage & Measure Your Social Media In An Era Of Lean Budgets & Tough Decisions To Foster Collaboration, Improve Service Delivery, & Deliver Results" this November in Tampa, FL. Take this opportunity to hear from leading government communicators that are advancing their social media engagement plans to change the way their organizations operate and communicate.

I hope that you'll join us at this information-packed training!

Sincerely,

Jenna Ben-Yehuda, Director
Wittenberg Weiner Consulting, LLC
Training Chairperson

P.S. Reserve your spot today to learn how you and your team can better manage your government communications to enhance transparency and improve communication. Register 3 people and get the 4th for FREE! Click here for more information or call (888) 362-7400 to register today.