Training: How To Measure Social Media In Government in Toronto

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The Advanced Learning Institute invites you to join this NEW
training in our popular social media series!

Rave Review from a Past A.L.I. Social Media
IN Government TRAINING AttendeeS:
"It was very engaging. Everyone was helpful contributing new ideas
to improve analytical techniques."
Tessa Revolinski
Danya International/CDC-NCBDDD

"Keep up the good work. Loved seeing so many local and state agencies.
Lots of valuable information and great takeaways."
Josh Suiter
KIPDA

WHAT YOU WILL LEARN:		Speaking Organizations:
Attend this training to learn best practices from other government agencies who are measuring their social media to improve how they manage and monitor communication, analyze data, engage their audiences, and increase responsiveness to maximize results. You’ll leave with tools, tips and strategies for:		As technology advances, government has learned to adapt simple yet very effective ways to manage and measure the ever-changing social media space. Hear practical advice, firsthand, on how to measure your social media programs from leading government agencies and organizations, including:
Analyzing traffic channels like YouTube, Twitter, Facebook, etc Developing strategies to measure and manage your social media programs effectively Measuringand implementing qualities like tone of conversation, brand, reputation and sentiment Creating a Return On Engagement (ROE) framework Benchmarking quantitative and qualitative metrics for your social media programs Using data to drive improved decision making Identifying a process that agencies can start with to understand ROI and ROE Determining your program’s success and how you should direct your future resources Using an integrated approach to monitor, measure & analyze social media and traditional media Developing actionable steps to enhance your programs based on feedback – both positive and negative Understand how social media can provide value in internal/external communications Conducting surveys on social media usage Demonstrating the value of social media tools to your employees and organizations Creating a framework to evaluate your social media activity Learning what you should be measuring in social media and why it’s different from what you used to measure. Make Your Time Out Of The Office Worthwhile, New For 2013 • 10+ speakers and many case studies sharing breakthrough strategies to revitalize and teach you how and what you should be measuring • Case study sessions unlike any other event providing you with insight on what works and what doesn’t • Face-to-Face networking with industry leaders – topic focused lunch outings, networking reception, and absolutely no sales pitches • Group Roundtable Discussions that allow attendees to raise questions and provide insight on their own social media strategies and measurement efforts • Optional, hands-on workshops that take your training experience to the next level • Gain continuing education hours		Province of British Columbia Royal Ontario Museum Genome, Alberta Microsoft U.S. Coast Guard Conservation Halton Pathways to Education Canada VIA Rail Canada Nexalogy Environics National Film Board of Canada City of Regina, Saskatchewan Data Habits Ford Canada Grant Thornton LLP Media Miser Supporting Organizations: Training Wiki Available To Attendees: All attendees will be invited to expand their networks and continue their conversations via the training wiki --- an online tool providing speaker materials, additional resources and an opportunity for you to keep in touch and collaborate with your colleagues after the event.
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs: Monday, October 28, 2013: Pre-Training Morning Workshop A: 8:30 a.m. – 11:00 a.m.: How To Communicate With Citizens Clearly, Transparently And Effectively Using Social Media -- While Driving Mission Performance Pre-Training Afternoon Workshop B: 12:00 p.m. - 2:30 p.m.: Google Analytics 101 “How to make smarter decisions about your website, social media and email efforts” Pre-Training Afternoon Workshop C: 2:45 p.m. - 5:15 p.m.: How to Determine Your Social Media Goals and Measure What Matters: Using the Latest Tools Including Hootsuite, Twitter & Video Wednesday, October 30, 2013: Post-Training Afternoon Workshop D: 1:30 p.m. - 4:00 p.m.: How To Measure, Monitor And Analyze The Effectiveness Of Your Traditional And Social Media Strategies
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