This training is a must-attend event for all those who are serious about using social media to engage citizens by using the latest Web 2.0 technologies and social networks to drive communication results. You will benefit from:

1. 17+ innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 20 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
3. The opportunity to customize your learning by participating in unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more details
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the City of Regina, Genome Alberta, Microsoft, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. Gain continuing education hours

Dear Government Communicator:

Running a social media program for a government department or agency can be a daunting task – and that’s not even counting the measurement and reporting side of things.

But the truth is that if you’re not measuring the impact and return on investment of all your social media initiatives, you’re not really getting the full picture of how well – or otherwise – those initiatives are being received.

And nobody likes being in the dark about something as important as that.

In this training, you’ll learn best practices and standards from other government departments and agencies actively measuring their social media campaigns. You’ll hear about how they overcame internal and external challenges to improve how they manage and monitor communication, analyze data, engage their audiences, and increase program growth, including how:

• Conservation Halton is going beyond measuring the basics – and measuring engagement, while ensuring their social media voice reflects their products and services
• The National Film Board of Canada manages to sift through mounds of data and metrics to focus on the goals and results that matter most
• U.S. Coast Guard used social media during Hurricane Sandy and as part of their critically acclaimed TV series to demonstrate the value of their programs to senior leadership
• City of Regina, Saskatchewan stays on track with their measurements to ensure their efforts are productive and linked to the city’s goals
• Province of British Columbia’s Climate Action Secretariat is using key performance indicators to measure their effectiveness in using a variety of tools like Flickr, Facebook, Twitter, YouTube

But it’s not all workshops and power-points! There’s also a highly social element to this social media conference, with networking events for attendees and presenters to connect and engage.

Embrace the opportunity to hear from leading communicators already effectively measuring and reporting on their social media initiatives. Your time is valuable and this training is designed to maximize the effectiveness and relevance of the sessions, with cutting-edge technologies and real-time case studies.

Register today online or call the training hotline at 888-362-7400 to attend
A.L.I.'s "How to Measure Social Media in Government," training this October 28-30 in Toronto.

I look forward to seeing you at this information-packed event!

Jim Donnelly, Director of Content
MEDIA MISER
Training Chairperson

P.S. Reserve your spot by September 6th to save $400 and lock in best rates. Save even more by bringing your social media team – register 3 and send a 4th for free. Click here for details.

Join the conversation #smgov

Social Media For Government Group

Add to the dialogue! Using #smgov, tweet your questions and
comments to Erin, Training Producer, prior to the seminar @Erin_ALI

RAVE REVIEWS FROM PAST SOCIAL MEDIA TRAINING ATTENDEES:

“Wonderful, useful context.”

“Great examples of social media”

“Lots of info given in an easy to understand forum”

“I never rate anything excellent unless it amazed me! Great training.  Keep up
the good work.  The government needs more like this.  Love the networking.”