Attend this training to hear practical advice from organizations who are using a combination of new and traditional media tools to improve the reach of their messages, increase awareness, and engage with the public anytime, anywhere. You’ll leave with tools, tips and strategies for: |
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Hear practical advice, firsthand, on how to engage the public by using a variety of social media channels from leading government agencies and organizations, including: |
- Minimizing communication barriers on public health messages
- Communicating effectively and efficiently with hard to reach audiences
- Delivering the information that the public wants, when they want it, via the channel they prefer
- Implementing successful health communication campaigns amidst shrinking budgets
- Developing metrics to ensure that your information is being received
- Maximizing awareness of your agency's mission to the public
- Enabling conversation and collaboration
- Measuring your successes and ROI for your social media efforts
- Providing clear, concise communication to patients, caregivers, families, and clients
- Assessing the public’s health literacy and creating understandable campaigns
- Developing a new media (blogging, Twitter, podcasting, social networks, mobile applications, etc.) strategy to reach underserved communities
- Utilizing social networking tools including mobile as sources of information that the public can use and trust
- Engage empowered patients with social targeting
- Utilizing mobile technologies to connect with the disconnected
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U.S. Food and Drug Administration, Center for Tobacco Products
Division of Unintentional Injury Prevention, Centers for Disease Control and Prevention
National Institutes of Health
National Center for Chronic Disease Prevention & Health Promotion, Centers for Disease Control and Prevention
Agency for Healthcare Research and Quality
Westat
Global Healthy Living Foundation
National Institute for Occupational Safety and Health
Sapient
The National Campaign to Prevent Teen and Unplanned Pregnancy
National Cancer Institute
Winthrop Morgan & Associates
AboutFace Media, Inc.
Campaign for Tobacco-Free Kids
National Center for Complementary and Alternative Medicine
Supporting Organizations:
Federal Communicators Network
Join the conversation on Twitter #publichealthcomm
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