This training is a must-attend event for all those who are serious about improving the public’s knowledge of health by using a combination of new and traditional media to provide clear, concise communication, increase awareness, and engage with the public. You will benefit from:

• 15 innovative speakers at your disposal to share their strategies and experiences in public health communications fundamentals that are already proven to work
• Over 20 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
• The opportunity to customize your learningby participating in unique and interactive workshop sessions (Jan. 28 &/or Jan. 31) that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
  
• An abundance of networking opportunities – you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
  
• A comprehensive overview of engagement strategies and processes from leading practitioners like the Centers for Disease Control and Prevention, National Institutes of Health, Global Healthy Living Foundation, and many more
  
• Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
• Digest sessions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own communication strategies upon your return to the office
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• The opportunity to learn how to reach the public by using a combination of new and traditional media from leading agencies and organizations
• Access to the training wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

Dear Public Health Communications Professionals:

We would like to invite you to join us for the inaugural Social Media for Public Health Communications & Marketing training to be held in Washington, DC on March 11-14, 2013. This is an exciting time for the field of Public Health Communications as the application and study of health communications has rapidly developed over the past few years and is only continuing to grow in importance. The health communications offices of today continue to occupy a more central and critical role within agencies’ operations, and it is imperative for health communications professionals to understand the new landscape of participation.

This training will bring together individuals representing public health researchers and practitioners from government, non-profits and the private sector and will provide a forum intended to facilitate the exchange of information and the translation of public health communication research to practice. This is an excellent opportunity to meet with colleagues and to play a role in helping to shape the future of health communications.

How Will This Training Help You And Your Organization?

During the course of two days of workshops and two days of case study presentations, you will hear proven strategies and practical experiences, firsthand, from leading practitioners and public health organizations, on how they are engaging with the public to make sure their message is being heard.  The sessions will focus on providing you with concrete, real-world examples that can help you improve the communications initiatives and practices at your organization today, including how the:

• U.S. Food and Drug Administration, Center for Tobacco Products has used a variety of digital tools to engage and inform – tools that can be used to share information and encourage change
• The National Campaign to Prevent Teen and Unplanned Pregnancy has successfully taken a familiar topic and re-branded it to increase message delivery
• National Cancer Institute is expanding the reach of their message across multicultural, hard-to-reach audiences

Equally as important, this training will have a number of networking events, where you can talk with your colleagues about the challenges you are facing—and the creative solutions they are developing—to meet the growing demands amidst shrinking budgets and hard to reach audiences.

Register today online or call the conference hotline at 888-362-7400 to attend A.L.I.'s newest training on "Social Media for Public Health Communications & Marketing," this coming March in Washington, DC. This is your opportunity to hear from leading communicators and organizations that are already using a vast array of communication tools and strategies to change the way their organizations operate and how they engage the public. With the agility and speed of today's Web 2.0, you can guarantee the presentations will be timely and relevant.

I look forward to seeing you at this information-packed event.
 
Sincerely,
David Blackburn, Director Federal Health Solutions
SAPIENT
@davidbburn
Training Chairperson

P.S. Reserve your spot today to learn how you and your team can better your public health communications efforts to enhance increase your reach and enhance your message. Register 3 people and get the 4th for FREE! For more information, go to www.aliconferences.com or call (773) 695-9400.