This conference is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive change and add value. You'll benefit from:

• 17+ innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like Royal Bank of Canada, American Express, Philips Healthcare, OfficeMax Grand & Toy, and many more
• Acquiring new knowledge to help transform your communications and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different: We offer TRUE COLLABORATION

We build in dedicated time for attendees to benchmark with each other
and share personal experiences.  You will leave refreshed, with lots of
new industry contacts, and new  innovative ideas for your own
Internal Communication Strategies!

Dear Communication Colleagues,

Social media, new media technologies, sophisticated metrics, communication planning templates, traditional communication techniques.  Communicators today have more tools at their disposal than ever before that can help their organizations engage employees, positively impact stakeholders, and deliver bottom-line results.

But what’s the best way to harness these tools in the most efficient fashion? How can communicators wield them in a way that influences top executives and gets them a seat at the management table?  And how can they manage their resources in a way that clearly adds value, drives organizational performance and provides a superior return on investment?

If you don’t know the answers to these questions, you may be putting your career in limbo and your department’s future in jeopardy. Research has shown that corporate executives want their communicators to be influential partners. They expect their help in achieving business goals and objectives in a timely fashion.  And they want them to bring a high level of business knowledge and communication expertise to the table.
We’ll discuss these issues, learn about the various tools at our disposal to address them, and examine how we can use them in a manner that will earn the respect of senior executives, get you a seat at the management table, and demonstrate a measureable return on investment.

In particular, we’ll examine:

• What senior leaders want and expect from their communications people
• The skills and abilities you need to influence management to win their trust
• Aligning and translating organizational strategy into effective and persuasive communications for each of your stakeholder groups
• The importance of understanding two-way communication – this means everyone’s opinion can find a forum. Does this change how and what we communicate – and can we control messages
• The involvement the right partners: (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results

As someone who has worked with some of the world’s largest companies as both a corporate executive and senior consultant, I can’t think of a better way for communicators to improve their communications insight, knowledge and effectiveness than by attending  A.L.I.’s Strategic Internal Communications Conference:  How To Engage Employees, Drive Change, And Add Bottom-Line Value By Leveraging Social & Traditional Media, this November in Toronto.

You can register today by calling the conference hotline at 1-888-362-7400, or register online, to hear from fellow professionals practicing successful communication strategies.

I look forward to seeing old friends and meeting new ones this November in Toronto and engaging all of you in some vibrant discussion and debate. I am confident we will all leave the conference with a renewed sense of purpose. And that we will take away valuable lessons on how we can become the business partners and trusted advisors that senior management want us to be, and deliver the type of excellent communication that will engage employees, positively impact our stakeholders, and drive bottom-line business performance.

You will also hear first hand from companies and how:

• The Royal Bank of Canada Achieved record employee engagement results engaging 80,000 employees globally
• Philips Healthcare Successfully got executives to create robust and innovative executive internal communications campaigns
• American Express Built an internal brand to motivate employees, develop a positive culture and create a winning organization
• OfficeMax Grand & Toy Used their SharePoint platform to drive engagement and empower their associates to perform at their best – while driving business efficiencies

Sincerely,

David Moorcroft, Principal, Co-founder
Strategy2Communications

David Moorcroft is an award-winning communicator who has worked as a senior corporate executive and a consultant with multi-national companies for the past 35 years. He is currently President and a founding partner of Strategy2Communications Inc.

P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more details.

"Lots of insight and inspiration to take back to the office. It is very comforting
to see we aren't the only ones looking for answers."