Training: Performance-Driven Employee & Brand Engagement

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Don’t Miss This Updated Conference Packed With Proven Strategies To Help You Bring Your Strategy & Brand To Life!

Rave Review from a Past Conference Attendee:
"I got a lot of value from hearing the issues and solutions addressed at other companies."
D. Curtis-Magley, Brand Management Supervisor
UPS

WHAT YOU WILL LEARN:		SPEAKING ORGANIZATIONS:
Employee & brand engagement has a direct impact on your organization’s bottom line. Attend this conference to learn actionable tools and breakthrough strategies to help you leverage the power of social media and traditional communications to build and maintain stronger engagement, inspire employees and create workforce behaviors that deliver a consistent and positive message, including:		Hear practical advice, firsthand, on using social media and traditional internal communications to engage employees to deliver your brand promise and drive bottom-line results from practitioners at these leading organizations, including:
Involving your entire organization in the development of an authentic, inspiring and compelling story Using social media to further employee & brand engagement Aligning corporate, product and internal brands Driving success with the right corporate culture Using internal branding as a core strategy to deliver value to clients and consumers Building a powerful and engaging global workforce through the assimilation of your employees & leaders Delivering a consistent, accurate and positive brand experience Inspiring and enabling a rapidly-growing workforce to promote the brand promise Encouraging employees to “live the brand” and removing traditions and obstacles that are hindering delivery of the brand promise Measuring the effectiveness of your employee engagement strategy and maximizing the ROI Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge Enabling a smarter workforce through a social business adoption strategy that makes social business a part of your culture		JetBlue Airways Domino’s Pizza Scripps Networks Interactive, Inc. Cabela’s Incorporated Exelis Visiting Nurse Service of New York MGM Grand Hotel & Casino Genesis Healthcare ConAgra Foods Nationwide Children’s Hospital IBM Global Business Services Bridge Consulting The Storybranding Group Inward Strategic Consulting Jim Shaffer Group HOME Rightpoint North Shore-LIJ Health System Supporting Organizations:

Collaborate Using the Conference Wiki: All attendees will be invited to expand their networks and continue their conversations via the conference wiki --- an online tool providing speaker materials, additional resources and an opportunity for you to keep in touch and collaborate with your colleagues after the event.

WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several organizations are making dramatic strides in developing successful employee & brand engagement strategies that will be relevant to their employees, their brand, and their organizational goals. The periodic sharing of these experiences and "best practices" is an important element in this communications evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other communication professionals engaged in the "journey." Join your colleagues now to learn how to use social media & traditional internal communications to engage employees to deliver your brand promise & drive bottom-line results.
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs: Monday, August 5, 2013: Pre-Conference Workshop A: 8:30 a.m. to 11:00 a.m.: Give Value Or Give Notice: Creating The Value-Added Communication Function Pre-Conference Workshop B: 12:00 p.m. to 2:30 p.m.: A Step-By-Step Framework For Implementing New Internal Branding Processes Pre-Conference Workshop C: 2:45 p.m. to 5:15 p.m.: Engaging Employees In Your Brand Strategy For Performance-Driven Results Wednesday, August 7, 2013: Post-Conference Workshop D: 2:00 p.m. to 4:30 p.m.: How To Build A Compelling Internal Branding Strategy, Develop More Effective Messaging And Motivate Your People To Deliver On Your Organization’s Brand Promise
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