8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.

How To Share Success, Show Progress And Give (And Get) Credit Where Credit Is Due

Your Division, Department or Company is doing great things. You’re meeting or exceeding goals, making inroads and adding significant value to the overall effort. The problem is, no one knows it but you. How do you share your story in a way that does not come off as self-serving, lecturing, or – worst of all – boring?

This informative session will provide you with the need-to-know tools in order to showcase your success, inform others about your progress and how to credit others who are excelling, including:

• How to best frame your story to appeal to your target audience
• Getting the most “bang for your buck” – how to utilize your content across multiple distribution channels
• Processes to develop an ongoing content strategy that keeps your stories fresh and relevant

Denise McKee, COO
ABOUTFACE MEDIA INC.
Conference Chairperson

9:10 a.m.

How To Make Sense Of A Multi-Channel Approach: Initiate The Conversation, Quantify The Challenge And Engage Your Audience To Uncover The Needs Of Your Organization

Pacific Gas and Electric Company (PG&E) is a regulated utility serving customers across 70,000 square miles of California. Reaching employees throughout the service territory is critical but challenging. The utility industry is evolving and embracing new technology in the office as well as in the field. Multiple communication channels are needed to reach a highly mobile workforce.

PG&E utilized available tools (i.e. Sharepoint 2007) combined with creative pilots (Yammer, Video Signage, Show N’Share) to assess the opportunities, challenges and impact of digital communications on a diverse, field based workforce.

This session will explore challenges involved in the search for a balanced multi-channel approach, including how to:

• Build credibility and to establish governance that creates a balance between your social media advocates and the business process focus of your company
• Use a Yammer pilot to jumpstart your social media experience
• Impact your overall content strategy with multi-channel portfolios
• Begin to make technology simple while uncovering the highest priorities of employees and leaders alike

9:40 a.m.

Idea Exchange: Questions, Feedback, Collaboration

9:50 a.m.

Morning Refreshment & Networking Break

10:00 a.m.

Responsive Content Design - Desktop, Tablet, or Phone

The Wudang Research Association was founded in 1996 as a specialty publishing company. Our first publication was our web site, wudang.com. It was one of the first English and Chinese dual-language sites on the internet. Over the years, we have continually adapted to changing technologies. Our content strategy, however, has remained the same - ensure our global audience can access our site on whatever device they have.

Managing content in one language takes skill and craftsmanship. Your message and presentation have to be crafted for the audience and the enterprise, files have to be managed, and keeping things fresh is a constant struggle. What do you need to manage content in more than one language? On multiple devices?

Delivering responsive pages in multiple languages can be simplified by adopting a clear editorial strategy and using a good content management system. This forward-thinking presentation will provide you with tips for creating a comprehensive content management strategy, including:

• Defining your content delivery strategy
• Ensuring accessibility for all visitors on any device
• Choosing your tools
• Handling cultural issues for internal teams and external visitors
• Support and management of remote teams

Terri Morgan, President & CEO
WUDANG RESEARCH ASSOCIATION

10:30 a.m.

The Pros And Cons Of The Content Management Systems Available To You

This panel session compiled of vendor experts will discuss how to choose the right CMS for your needs. This session will provide you with reviews of the best CMS’s discovered, as well as recommendations on which CMS to avoid.

Panelists:
Shannon Ryan, CEO
NON-LINEAR CREATIONS INC.

Jeff Willinger, Director of Collaboration, Social Computing and Intranets
RIGHTPOINT

More Panelists To Be Announced Shortly

See Discounts & Policies for more information on joining this panel opportunity

11:10 a.m.

Idea Exchange: Questions, Feedback, Collaboration

11:20 a.m.

Refreshment & Networking Break

11:30 a.m.

How To Leverage Your Business Area Experts To Improve Corporate Wide Communications, Collaboration, And Engagement

Noven Pharmaceuticals, Inc., is a specialty pharmaceutical company with industry-leading transdermal expertise. A company with over 650 employees working in facilities located in: Miami, FL; New York, NY; and Carlsbad, CA, and in sales force territories located across the US. Noven is using its intranet to connect all sites and all employees to each other. With the launch of their corporate intranet, Noven’s governance team developed a working formula for value-added content by leveraging business area experts.

This session will provide you with tips & tools for the development of content governance that leverages business area experts to improve corporate wide communication, collaboration and engagement, including how to:

• Engage and encourage your business area experts to own and develop content
• Develop content governance for the maintenance of the process
• Train and support your business area experts to maintain growth and content development

Annette Balboa, Business Solutions Analyst, II
NOVEN PHARMACEUTICALS, INC.

12:00 p.m.

How to Re-Purpose, Re-Package, And Re-Use Engaging Content To Recognize Your High-Performance Employees

The Molex Corporate Communications team faced a daunting challenge: communicate a new employee recognition program to multiple audiences, in multiple regions, and in multiple languages!

This session will provide you with the tools you need to deliver a consistent message by re-purposing, re-packaging and re-using your content across different forms of media including an executive blog, online newsletter, intranet site, employee meetings and video programs. You will walk away with new ideas of how to re-purpose your content to reinforce your values and improve employee engagement, including:

• Proven methods to help you deliver engaging content to a global audience
• Successful ways to use different forms of media to deliver a consistent message
• Cost-effective communication practices that won’t break your budget

Susan Armitage, Vice President Corporate Communications
Glen Capek, Multimedia Manager
Andrew Veach, Senior Communications Specialist
MOLEX INCORPORATED

12:30 p.m.

Idea Exchange: Questions, Feedback, Collaboration

12:40 p.m.
Chairperson's Recap: Key Takeaways And What To Do When You Get Back To The Office

We’ll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Denise McKee, COO
ABOUTFACE MEDIA INC.
Conference Chairperson

12:50 p.m. 
Close of General Sessions

Complete your conference experience with
Post-Conference Workshop D!

Take the information you gained from the general sessions and focus on your individual needs and applications. You will leave this hands-on workshop inspired and ready to embark on your own social media journey.

1:30 p.m. - 4:00 p.m.:
The "How-To's" Of Designing Structured Content: How To Create Content To Spur Discussion, Identify Gaps, Align Your Employees, And Resolve Issues

Please click here for more info!