Written by: Peggy Bieniek,ABC, Starry Blue Brilliance
“Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media
In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and are inspired by the ‘why’ we do it (our vision), every action by every employee can align and drive to that goal.”
To attract and engage employees, SAP created weekly 60-second videos called “Brand Tips in a Minute.” These videos help employees understand and apply the brand while showing them how to build a stronger, consistent brand.
Learn more about the power of branding as Joe Pantigoso presents “Using Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand” at the Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona.
During this session, you’ll learn how to use video and other creative practices to exceed employee brand engagement goals, and how to:
- Attract and inspire employees to create consistent, customer-centric, branded experiences
- Measure engagement data to continually improve
- Increase your brand champions across the enterprise
- Remain consistent
Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.
Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount.
Please share this information with your networks #ALI_IntBranding.
Joe Pantigoso is Senior Director, Global Brand, SAP, where he is responsible for driving employee brand engagement and enablement across SAP worldwide.
Prior to joining enterprise software leader SAP, Joe was Managing Director at leading brand consultancy Landor, where he led his office to become one of the fastest growing in the firm’s global network.
Early in his career at JWT, a top-tier advertising firm, he led the development of award-winning global campaigns, harnessing the agency’s worldwide network to drive brand growth and sales.