Written on Brandtrust.com. Ask any child what they know about Albert Einstein, and they’ll produce the fabled answer: E=mc2. He’d probably prefer his legacy to be defined by a question instead. Einstein always despised rote recitation. As a teenager in Germany, he ran away from school when his instructors insisted he memorize the content of
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Written by Poppulo. Measurement and strategy, two crucially important issues for internal communicators, yet all too often either ignored or given scant attention. So, to make measurement easier we created The Ultimate Guide to Measuring Internal Communications and now we are doing the same for strategy, with the publication of The Ultimate Guide to Internal
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By Gregg Apirian, Managing Director at Vignette, a full-service employee experience agency. A little over a year ago I wrote and published an article on Vignette’s blog called Strategy vs. Tactics: Why It’s Important to Distinguish the Difference. To date, it has been one of our most popular posts, read by thousands of HR & communications
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By Joanne McCarthy, originally published on the Newsweaver blog on December 14, 2016. Bigger budgets, more influence and better future for internal communications strategies in Europe, the Middle East and Africa (EMEA) versus North America (NA): global survey Significant differences in internal communications (IC) functions between Europe, the Middle East and Africa (EMEA) on one
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Written by Inward Strategic Consulting Program Manager, Matt Manning, originally published on Linkedin’s blog Pulse on November 15, 2016. In today’s constantly changing global environment, companies that anticipate these shifts have a distinct advantage over competitors. For instance, dietary preferences have shifted away from processed fast foods towards organic and locally sourced options. Big box
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Written by Robin O’Sullivan originally published on the Newsweaver blog, September 22, 2016. Data analysis can provide professionals in many walks of life, from sports to communications, with insights into their performance. However, without a focus on the bigger picture (your internal communication goals) the data may not be providing useful information. The English Premiership has returned
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Written by Sharon Florentine, Senior Writer, CIO.com While communicating with customers, vendors and end-users is certainly key to business success, your internal communication strategy is just as critical. Here’s how to boost your signal. Communicating effectively with customers, vendors, end-users, potential hires and job-seeking candidates is critical to your continued success. But don’t overlook your
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