Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” – Arthur Schlesinger, Historian In “The 11 Vital Internal Communications Trends You’d Be Crazy to Ignore,” Shel Holtz states that “with employees able to see instantly what their work team peers, project peers, bosses and
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Many organizations don’t realize what they can achieve through their own employee advocates. They are missing out on increased brand awareness and employee and customer satisfaction. In “How to Turn Your Employees into Your Biggest Advocates,” Amanda Grinavich states that “employees’ passion about where they work and what they
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and
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Written by: Peggy Bieniek,ABC, Starry Blue Brilliance Collaboration is what ties culture and best practices together. Mobile is a best practice for employee and customer communication, but in “Infographic: Why Every Organization Should be Using Mobile,” Text Marketer reports that “unbelievably, there are still some people out there who still think mobile is a fad and
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Written by: Chuck Gose, Founder & Host, ICology Referencing a past conference I attended, one of the presenters, Melissa Balkon, had a wonderful session about building a meaningful brand. Her presentation was focused on the external brand BUT there were a lot of great takeaways for those looking to define their company’s internal brand. First
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