Written on BrandTrust.com. On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will
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Written on Brandtrust.com. Ask any child what they know about Albert Einstein, and they’ll produce the fabled answer: E=mc2. He’d probably prefer his legacy to be defined by a question instead. Einstein always despised rote recitation. As a teenager in Germany, he ran away from school when his instructors insisted he memorize the content of
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Written by David Grossman, YourThoughtPartner.com. We’re often asked what qualities the most effective leaders have when it comes to communicating effectively. Through our quantitative research of more than 750,000 leaders and employees inside some of the world’s leading organizations, and in the many focus groups we conduct every year, we’ve identified 11 attributes that matter
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Written by David Grossman, YourThoughtPartner.com. Chances are you’re working today on a change that affects your team. How you implement that change will impact whether you meet your overall goals. Here’s the mistake leaders can’t help but make: they wait to communicate. Until they have more information. Until they have “all the answers.” Until it’s
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By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes. And, while it’s tough to
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The Advanced Learning Institute’s (ALI) 2nd Strategic Internal Communications for Health Care takes place April 19-21 in Chicago. The conference will host successful organizations and speakers to share their experiences, hear your stories, and talk all things communication and healthcare-oriented. Aside from the excellent savings, here are some reasons why you should register for ALI’s
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