brand alignment

Internal/External Brand Perception

New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the

...Read Full Article

What ‘Live’ Kelly and Michael saga teaches us about communication during reorganization and change

Written by: Priya Bates, President, Inner Strength Communication Inc. “This started a conversation about communication, and consideration and most importantly respect in the workplace.” Kelly Ripa Not many of us have time to watch ‘Live’ with Kelly and Michael, especially if you have a day-time job; but for the past week, I’ve been watching the saga and

...Read Full Article