Register here for ALI’s Strategic Internal Communications for a Diverse & Remote Workforce Conference
Data is important for any business function; we all know that. Data helps us visualize, tell a story, and make important decisions. What’s more important than obtaining data, is applying it appropriately to reach business objectives.
For internal communicators, this can be a challenge. After all, we’re communicators, not data experts! Often, communication professionals fall victim to analyzing their data incorrectly as it is easy to overlook certain trends, habits, opportunities, gaps, insights, etc.
![data business objectives](https://www.aliconferences.com/wp-content/uploads/2020/02/marathon-petroleum-e1582061183678-300x141.png)
At the upcoming Strategic Internal Communications for a Diverse & Remote Workforce conference, Marathon Petroleum Corporation will give insights on how to analyze internal communications data “like an economist.” This case study will help professionals like you pave a clearer path for what to do with your data after obtaining it and how to get the most out of it.
Additionally, you will learn:
- How to identify their mistakes when analyzing data
- New data-gathering tools
- How to trend data
- How to use data to improve communication strategies.
Attendees of the Strategic Internal Communications for a Diverse & Remote Workforce conference will learn all about the latest internal communication trends and how to use them to achieve their internal communications goals.