Workshop A: Creating a Uniquely Engaging Employer Brand Experience – INWARD STRATEGIC CONSULTING

8:00am – 10:00am

This hands-on workshop will teach you how your organization can develop a complete employer brand experience from recruiting to retirement that will attract, retain, and engage employees who are committed to the delivery of the brand promise and execution of the business strategy. We’ll share research, processes, techniques, and tools that will help you create a powerful employer brand and develop an enthused and engaged workforce that will deliver exceptional customer experiences.

Specifically, you will learn:

• Structures and elements required to develop a winning and viable employer brand strategy
• How to manage social media venues used by recruits to learn about company culture and strategy
• The difference between a consumer brand, employer brand, and talent brand and the importance of aligning all three
• Tools to establish and monitor consistency with your employer brand
• How to attract talent in the face of fierce competition
• The factors driving an effective EVP (Employee Value Proposition) that balance the benefits received by the employee in exchange for their performance
• The emerging use of gamification to educate, inspire, and engage employees in a fun and exciting way
• Research on the impact of the growing Millennial base in the workforce and steps necessary to attract and retain this important and powerful segmentSteve Mamarchev, Vice President, Research and Best Practices, INWARD STRATEGIC CONSULTING