Measuring the Effectiveness of Your Brand Communication — PROPHET & NOVANT HEALTH

4:30pm – 5:15pm

While the world may be getting smaller, the branding challenges clearly aren’t. The pressures from intense competition and demanding customers are placing new pressures on brand performance, differentiation, and equity.

During this session, you will discover from senior branding executives how to:

  • Deliver the brand promise to all stakeholders
  • Influence the marketplace with your brand
  • Create a unified, meaningful brand

Scott Davis, Chief Growth Officer, Prophet
Kati Everett, Vice President of Marketing & PR, Novant Health