Scott is the Chief Growth Officer of Prophet, a strategic brand and marketing consultancy. He has over 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, Johnson and Johnson, Best Buy, NBC Universal, Blue Cross Blue Shield, Sara Lee, United Airlines, Kellogg’s, ExxonMobil, The Wrigley Company, Boeing and Allstate.
Scott is the author of several books on brand management and strategy including Brand Asset Management, Building the Brand-Driven Business, and The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Drivers.
Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.
- Company:Prophet
- Job Title:Chief Growth Officer