How To Integrate Engaging Video Content Into Your Employer Branding Strategy To Drive More Traffic To Your Site – BAYARD ADVERTISING AGENCY

9:50am – 10:20am

Think of recruiting video as a chance to add feelings behind the “About Us” page on every career site. By capturing the culture, excitement, and genuine emotion from your employees as they talk, you are allowing potential applicants to see YOUR story, and what sets YOU apart. Using “the voice of the employee” in branding shows an honest depiction of what it’s like on the inside. In this session, you will learn how to:

• Tell a compelling and honest story, you have the advantage of engaging candidates who are drawn to your culture
• Disengage those who aren’t improving the quality of applicants and hires

Matt Gilbert, National Creative Director, BAYARD ADVERTISING AGENCY