McKenzie McArthur, a Communications Specialist, is a speaker at the 4th Annual Digital Workplace Summit, March 31st through April 2nd, 2020 in Las Vegas. McArthur will be speaking on internal communications solutions and as a teaser to her session, here she is with Five Reasons Digital Signage Might be Right for Your Internal Communications Solutions.
1. You send too many emails
Do you feel like you are overloading team members with emails from corporate communications? Email fatigue is real. Adding digital signage to your list of internal communications channels can offer some major relief to peoples’ inboxes.
2. You have an audience that seems impossible to reach
Operations-heavy workforces commonly have a large audience that doesn’t have regular access to email or desktops, so getting important information to them can be a puzzle. Digital signage is a great fit for message reinforcement for a hard-to-reach audience.
3. You have more than one location
Putting digital signage in multiple company locations can give your employees a sense of belonging to the company. It provides a way to weave your locations together and create a unified voice and tone.
4. You have a growing Millennial and Gen Z workforce
You don’t need another millennial telling you that the world is going digital – we’re already there, and you already know it. Digital signage is a familiar way to receive communications and has short, bite-sized pieces of information to keep your employees up to date, engaged and even add chances to have a little fun around the office.
5. You want a real-time, dynamic channel
Ever had hundreds of posters or flyers printed and distributed only to become outdated in a year? And then you’re left with no way of tracking whether they are still hung up. Digital signage screens provide a real-time opportunity to update information and eases the issue of the permanence of print.