Training: Social Media for Government Seminar in Toronto

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Ottawa, Edmonton & Vancouver Locations Previously Sold Out... NOW COMING TO TORONTO

Back by popular demand! Don't miss the 29th updated forum
packed with the latest tools and tips to help you transform how
you communicate with your employees and citizens!

Rave Review from a Past A.L.I. Social Media for Government
Seminar Attendee:
"All the speakers were excellent. I learned something new from each one. The participants were excellent as well – fully engaged, shared experiences, etc. The best training I have ever attended."
A. Wesch, Head, Internal Communications
DEPARTMENT OF NATIONAL DEFENCE, GOVERNMENT OF CANADA

WHAT YOU WILL LEARN:		Speaking Organizations:
Attend this seminar to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media, from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more Engaging your employees and the public by connecting them to you organization’s goals and strategic plan for the future Demonstrating the Return on Investment (ROI) of your social media programs Integrating social media tools into your internal and external communications practice Building senior management support for your social media programs Embracing and integrating mobile communications and key considerations Matching your policies to the right social media tools Preparing your organization for crisis by implementing social media strategies into your crisis communications plan Blending new media technologies with traditional media to multiply results Creating an opportunity for employees to communicate with both clients, and citizens, directly and informally Measuring the effectiveness of your social media strategy and demonstrating its value within your organization Strategically using social media for program management Overcoming cultural, policy and legal challenges when incorporating blogging into government web content policies Harnessing the collaborative power of your social media tools to drive organizational performance Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Maximizing awareness of your agency’s mission to the public Learning how to easily communicate to the public through blogs and podcasts Encouraging collaboration across employee sectors Seminar Wiki Available To Attendees All attendees will be invited to expand their network and continue the conversation in the seminar wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.		Toronto Police Service Genome Alberta City of Oshawa, Ontario Health Council of Canada ABC Life Literacy Canada Alberta Education Ontario Ministry of Labour Peace River School Division, Alberta Thornley Fallis Group ThirdOcean LBSpeaks Online Mygazines TribalDDB Region of Waterloo, Ontario U.S. Department of Transportation City of Regina, Saskatchewan Ontario Ministry of Community Safety and Correctional Services Government of Ontario Federation of Canadian Municipalities Intersol Group Ltd. Supporting Organizations & Publications:
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication and marketing efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly – interactive workshops: Monday, November 14, 2011: Pre-Seminar Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Social Media101: How To Integrate Social Media Into Your Communications Plan— Answering Your Toughest Questions On How To Get Your Agency Started By Using The Right Tools, Managing The Process And Tracking Results Pre-Seminar Afternoon Workshop B: 1:00 p.m. - 4:00 p.m.: You’ve Got Your Social Media – Now What?! Tactics And Techniques To Teach You How To Use Your Social Media To Communicate Internally And Externally Thursday, November 17, 2011: Post-Seminar Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Monitor And Manage Your Social Media Efforts To Better Engage Your Target Audiences And Make Sense Of The Data By Using Social Media Listening Skills Post-Seminar Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Build A Mobile App: Where, How, Why And What Communicators Need To Know All registrants of this workshop will receive 2 months of Mygazines' digital publishing software at no cost – a $600 value!
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