Attend this seminar to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to engage your employees and citizens by using social media, from leading government agencies and organizations, including: |
- Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
- Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
- Engaging your employees and the public by connecting them to you organization’s goals and strategic plan for the future
- Embracing and integrating mobile communications and key considerations into your organization
- Demonstrating the Return on Investment (ROI) of your social media programs
- Integrating social media tools into your internal and external communications practice
- Building senior management support for your social media programs
- Matching your policies to the right social media tools
- Preparing your organization for crisis by implementing social media strategies into your crisis communications plan
- Blending new media technologies with traditional media to multiply results
- Creating an opportunity for employees to communicate with both clients, and citizens, directly and informally
- Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
- Strategically using social media for program management
- Overcoming cultural, policy and legal challenges when incorporating blogging into government web content policies
- Harnessing the collaborative power of your social media tools to drive organizational performance
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Maximizing awareness of your agency’s mission to the public
- Learning how to easily communicate to the public through blogs and podcasts
- Encouraging collaboration across employee sectors
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Insurance Corporation of British Columbia
City of Richmond, British Columbia
City of Edmonton, Alberta
University of British Columbia
Island District Royal Canadian
Mounted Police
U.S. Department of State
British Columbia Children’s Hospital Foundation
Ministry of Labour, Citizens' Services and Open Government
City of Seattle, Washington
City of Regina, Saskatchewan
British Columbia Ministry of Environment
SendtoNews
Kendall Wood
Elevate Consulting
The Vancouver Sun
Raincoaster Media
Social Media Club Vancouver
HootSuite Media, Inc.
BC Institute of Technology
TribalDDB
Fleishman-Hillard Canada
Supporting Organizations:
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