Network With Us!

• Developing a social media (blogging, podcasting, Twitter, Facebook, mobile, wikis, etc.) strategy to drive performance-based communications
• Communicating more effectively and efficiently while using both official languages through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and more
• Preparing for the future of social media including a step-by-step look at how to create, integrate, and market a mobile application
• Engaging your employees and the public by connecting them to you organization’s goals and strategic plan for the future
• Demonstrating the Return on Investment (ROI) of your social media programs
• Aligning your social media tools to better fit your overall approach to internal and external communications
• Building senior management and IT support for your social media programs
• Embracing and integrating mobile communications and key considerations
• Matching your organization's policies to the right social media tools
• Communicating during a crisis by incorporating social media strategies into your crisis communications plan
• Blending new technologies with traditional media to multiply results
• Creating an opportunity for employees to communicate with both clients, and citizens, directly and informally
• Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
• Strategically using social media for program management
• Overcoming cultural, policy and legal challenges when incorporating blogging into government web content policies
• Harnessing the collaborative power of your social media tools to drive organizational performance
• Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
• Maximizing awareness of your agency’s mission to the public
• Learning how to easily communicate to the public through blogs and podcasts
• Encouraging collaboration across employee sectors
• Managing the growth of social media within your organization
• Understanding the online landscape, where your audience is, and how they interact

Seminar Wiki Available
To Attendees

All attendees will be invited to
expand their network and continue the conversation in the seminar wiki --- you’ll have the opportunity
to collaborate and keep in touch
with your colleagues after the
event using this social media communication tool.

City of Regina, Saskatchewan

Canadian Army

Canadian Red Cross

Regional Municipality of Niagara, Ontario

SaskTel

City of Oshawa, Ontario

Canada Revenue Agency

Federation of Canadian Municipalities

KENDALL WOOD

Action Strategies

Thornley Fallis Group

Intersol Group, Ltd.

Jive Software

Purple Forge Inc.

Francis Loughheed Consulting

Children's Hospital of Eastern Ontario

City of Brockville, Ontario

The Lotus Pad Consulting

And Be Sure Not To Miss Our Panel
On The Future Of Mobile Apps!

Supporting Organizations:




Accredited CPRS members will
receive 2 accreditation units