Training: Social Media for Government Conference

"...We are not here to mark time, but to make progress, to achieve results, and to leave a record of excellence." - President George W. Bush

Back By Popular Demand...The 2nd National Forum
From The Advanced Learning Institute's Acclaimed
Executive Training Series For FEDERAL, STATE & LOCAL Government Communicators

Rave Review from A.L.I.'s 1st National
Social Media for Government Conference:
"The conference really gave me many, many, good ideas and how to accomplish them.
The conference was good for my organization and for me personally."
J. Blair, Public Affairs Specialist
U.S. Department of Commerce

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how social media can be embraced by your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Demonstrating the Return on Investment (ROI) of your social media program Measuring the impact social media has on relevant performance measures such as quality, service and cost Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies Maximizing awareness of your agency's mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by social media experts Utilizing blogs and podcasts as sources of information that the public can use and trust Engaging employees at all levels by connecting them to your organization's goals and strategic plan for the future		U.S. Department of Homeland Security Central Intelligence Agency U.S. Department of Defense National Aeronautics and Space Administration Centers for Disease Control and Prevention U.S. Department of Transportation U.S. Geological Survey, U.S. Department of the Interior San Diego County, California, Regional Airport Authority, San Diego International Airport Prince William County Service Authority, Virginia City of Overland Park, Kansas American Society for Microbiology Water Words That Work Issue Dynamics, Inc. The World Bank Group Porter Novelli IBM Center for the Business of Government Oglivy Public Relations Worldwide Amplify Public Affairs Supporting Organizations:
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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Expand Your Learning... Sign up for your choice of these interactive workshops: Monday, April 14, 2008: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: How Government Can Leverage Web 2.0 To Improve Their Communication Strategies Pre-Conference Afternoon Workshop B: 1:30 p.m. - 4:30 p.m.: A Step-By-Step Framework For Implementing Podcasting In Your Agency: Learning How To Podcast And Understanding How It Works Thursday, April 17, 2008: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Implement A Social Media Campaign To Get Results: Engaging The Public And Online Communities With Your Organization's Messages, While Managing Your Reputation Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: Virtual Worlds And You: What They Are And How To Make Them Part Of Your Social Media Strategy
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