8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome and Opening Remarks

Eddie Garrett
Senior Vice President, Digital
PORTER NOVELLI

8:45 a.m.

Web 2.0 In The Intelligence Community: Implementing Social Software In A Need-To-Know Culture

In the wake of 9/11 and the failure to find weapons of mass destruction in Iraq, the Intelligence Community is re-examining its business processes to make more accurate and timely judgments about the threats facing the United States. A small community of individuals from within the 16 intelligence agencies believes that the transparency and emergent nature of social software tools will aid in better assessments, while also transforming a culture that has relied upon placing information into "stovepipes."

• How to foster a bottom-up, viral approach to adoption
• The various roles that blogs, wikis, and social tagging play and how to replace existing processes with them
• How individuals can play a leadership role by engendering network effects
• What role managers and senior leaders can play in this new environment
• How sensitive or proprietary information can be protected via a concept called "breadcrumbs"
• The importance of working topically versus organizationally
• The role of "gardeners" in maintaining the health and vibrancy of your social software space

You won’t want to miss this update to a past, top-rated session!

Don Burke, Intellipedia Doyen
Sean Dennehy, Intellipedia and Enterprise 2.0 Evangelist
CENTRAL INTELLIGENCE AGENCY

9:30 a.m.

Break-Out Blitz!
Network And Discuss Social Media Challenges With Your Fellow Conference Attendees

This session will open the conversation by connecting you with other conference participants and gain greater understanding into many similar issues, concerns, and challenges that your peers are also facing. Become acquainted with your fellow conference attendees in this fun and fast-paced forum!

10:00 a.m.

Morning Refreshment & Networking Break

10:30 a.m.

How To Maximize Your Mission's Mandate By Blending Social Media And Traditional Communication Tools To Engage Your Audiences

Fugitive Safe Surrender was a government program that encouraged those wanted for non-violent felony or misdemeanor crimes in the District of Columbia to surrender voluntarily to faith-based leaders and law enforcement in the safe confines of a church.

• Why traditional campaign strategies were insufficient
• The benefits of using social media strategies in "hard to penetrate" markets
• The roles of the workforce within a social media campaign
• Which social media strategies worked best – and what didn't

Timothy Barnes, Enterprise Director
Leonard Sipes, Senior Public Affairs Specialist
COURT SERVICES AND OFFENDER SUPERVISION AGENCY

11:15 a.m.

A Grassroots Approach To New Media: How Blogs And Wikis Can Influence And Encourage Cultural Transformation In Your Organization

The U.S. Department of State's Office of eDiplomacy represents both organizational and technological innovation to foster collaboration and knowledge-sharing within the U.S. Government’s oldest cabinet department, as well as with other federal agencies. eDiplomacy uses blog-based communities, an enterprise wiki and other tools to improve the ability of America’s diplomats to access and contribute knowledge anywhere at anytime. These grassroots programs have succeeded despite sharply departing from State's traditional organizational boundaries and command-and-control "clearance" culture.

• The evolution of Communities @ State and the Diplopedia wiki from their low-key launches to wide-spread adoption by Department of State personnel
• Key success factors, some hard lessons learned, and the relationship of the programs to other knowledge initiatives
• How eDiplomacy has dealt with phobias about the uses (and misuses) of new media
• Prospective initiatives to advance social media and social networking in the State Department and with State's partners inside and outside the U.S. Government

Robert M. Watts, Chief, Diplomatic Innovation Division, Office of eDiplomacy,
Bureau of Information Resource Management
U.S. DEPARTMENT OF STATE

Kimberly Allred, New Media Advisor, Office of e-Diplomacy,
Bureau of Information Resource Management
U.S. DEPARTMENT OF STATE

12:00 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

1:30 p.m.

How To Make The Audio To Video Jump:
Getting Started With Vodcasting

So you have a podcast and want to add video? Or you want to just jump right in to video podcasting/vodcasting?

In this session you can learn what it takes to make the jump to video. You will see specific examples of how the NIH produces regular video programs and content, plus how video is repurposed for other social media applications.

You will get to follow a story through the entire development process, from concept and press release, through recording and editing, to posting of audio and video to iTunes and YouTube.

• The importance of planning ahead and setting expectations: results and impact are measured against those expectations
• How to identify the strengths of existing materials to see if and how they can evolve and be transformed into visually attractive social media content
• What common mistakes to watch out for and what you can do to make your material stand out in a crowded, new medium
• How to adapt according to audience: the similarities and differences between press releases and podcasts, newsletters and vodcasts
• How much it costs to vodcast vs. podcast – what are the investments in time and equipment you may need to make
• Measurement: tips to determine if outreach is meeting goals

Joe Balintfy, Information Development Specialist News Media Branch,
Office of Communications and Public Liaison, Office of the Director
NATIONAL INSTITUTES OF HEALTH,
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

2:15 p.m.

Coordinating Your Social Media Launch While Staying In Budget

After the launch of the step-by-step Development Services Guide targeted for the professional developer/builder, the City of Raleigh, North Carolina, began looking for ways to address another segment of their customer base. This group is the do-it-yourself home improvement guy or gal. This group would find the Development Services Guide a daunting, overwhelming sea of information. The goal was to provide the do-it-yourself person a quick and easy way to understand the overall process described around project types (i.e. decks and screened-in-porches, swimming pools and hot tubs, enclosed spaces and when a permit is required). Video seemed like the logical media to provide a means of show and tell for what can be highly technical information.

The next step was to figure out how to make this happen during the current budget restraints. The City of Raleigh was in the midst of a hiring freeze and the office had no experience in the area of video. The City however, discovered some wonderful resources to help leverage these projects. Over a ten week period, the City created four How-to Compliance videos to help their customers understand the benefits of having their home improvement project permitted and inspected. These videos are available on the City's website, on their YouTube channel and on their Facebook user group.

• Creative budgeting to get a project off the ground
• Establishing an overall focus of video segments
• Filming, interviews, script writing
• Coordination with other departments to make the project a success
• Marketing the final product so that you get the best return on your investment

Sharon G. Felton, Public Information Officer, City Manager Office
Development Services Division
CITY OF RALEIGH, NORTH CAROLINA

3:15 p.m.

Incorporating Social Media Into Your Workplace: How To Convince Your Senior Leaders And Empower Your Staff To Spread Your Organization's Message

Social media is often perceived as a waste of time or yet another task. The National Wildlife Federation has found that this isn't always the case. Their social media strategy empowers a number of staff and programs to find their niche while using social media. They have discovered that when done right, social media can greatly improve the efficiency of internal and external communication.

• Measure results when each program has a different goal
• Choose the right tools that make internal communications better
• Convince senior leaders the value of social media
• Empower the right staff to spread your organization's message

Danielle Brigida, Social Media and Outreach Coordinator
Kristin Johnson, Web Producer
NATIONAL WILDLIFE FEDERATION

4:00 p.m.

Maximum Communication, Minimum Delay: Linking Practice, Security And Policy In A Networked Web 2.0 World

The U.S. Department of Defense (DoD) has been a leader in the development of community in the "New Media" global information environment. "New Media" is no longer "new," neither are the basic principles that guide conduct that communicates and protects your reputation as well as the network. In this session, you will learn DoD best practices in the Web 2.0 world. It's about working differently.

• Using established principles and policies to open the door to
  new social media tactics and procedures
• Understanding the differences between how we have been working
  and how we could be working to maximize productivity and results

Jack Holt, Senior Strategist for Emerging Media,
Office of the Assistant Secretary of Defense for Public Affairs
U.S. DEPARTMENT OF DEFENSE

Staff Sergeant Joshua Salmons, Instructor
DEFENSE INFORMATION SCHOOL

4:45 p.m.

End of Day One

5:00 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of Washington, DC's fine dining while you continue to network with your colleagues.