| Attend this conference to hear practical advice from other government agencies who are using social media tools to improve their efficiency of service delivery, increase awareness, and engage citizens. You’ll leave with tools, tips and strategies for: |
|
Hear practical advice, firsthand, on how to engage your citizens by using a variety of social media channels from leading government agencies and organizations, including: |
- Operating social media tools within the boundaries of government restrictions and firewalls
- Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, LinkedIn, Foursquare, QR codes, and much more
- Delivering the information that citizens want, when they want it, via the channel they prefer
- Creating Web 2.0 policies and guidelines
- Developing a new media (blogging, Twitter, podcasting, wikis, social networks, mobile applications, etc.) strategy to drive performance-based communications
- Leveraging citizen satisfaction analytics to guide resource allocation decisions to make improvements in the organization
- Improving the use of technology to develop better service delivery
- Clearing out the clutter to improve information searches by citizens
- Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
- Maximizing awareness of your agency's mission to the public
- Enabling conversation and collaboration
- Ensuring consistent interaction and information is maintained across all channels
- Understanding the role of informed citizenry in government
- Integrating social media tools into your external communications practices
- Balancing security and open communication successfully
- Utilizing social networking tools as sources of information that the public can use and trust
|
|
U.S. Army Public Affairs
Genome Alberta
U.S. Centers for Disease Control and Prevention
San Diego County Regional Airport Authority
U.S. Department of Education
IBM Center for the Business of Government
Recovery Accountability & Transparency Board
NCI, Inc.
iConstituent, LLC
AboutFace Media
Market Connections, Inc.
Arkansas.gov
Kentuckiana Regional Planning and Development Agency (KIPDA)
U.S. Geological Survey
New York City Housing Authority
MSL Washington DC
Maryland Commission for Women
NASA
U.S. Census Bureau
Social Driver
Supporting Organizations:
 
 
Federal Communicators Network
 |
Several agencies are making dramatic strides in developing approaches and systems that work for them in their citizen engagement efforts. Social media has opened up new ways for government to interact with employees and citizens and the periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged
in the “journey.” |
