Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to better understanding how social media and new technologies can fit into your organization’s intranet.  These workshops are designed to enhance your understanding of the informative, case study presentations throughout the entire conference.

*** Choose A or B or BOTH for Maximum Value and Learning ***

How To Measure The Role Electronic Communications Play In Your Overall Employee Communication Programs And Evaluate Intranet Usability

The good thing about measuring electronic communications is that, to some extent, they measure themselves—visitors, page views and click-throughs. Unfortunately those sometimes-confusing metrics are often misinterpreted. This workshop will help you navigate your way through the metrics in usage reports and help you put them in context. It will also show examples of how to evaluate intranet usability. This workshop will show you not only ways to measure how your employees are using electronic channels (measuring activity), but also how to calculate their role in the success of the overall campaigns they are a part of (measuring outcomes, including ROI).

By the end of this workshop, you will have a working knowledge of how to:

• Interpret online usage statistics to find the underlying stories
• Apply usability testing techniques to fine-tune your intranet content and navigation
• Use focus groups and surveys to evaluate how electronic channels fit in with traditional channels in delivering business results
• Calculate the ROI of a re-launched intranet

WORKSHOP LEADER: Angela Sinickas is President of Sinickas Communications, Inc., a consulting firm dedicated to helping organizations achieve business results through focused research and practical solutions. An award-winning organizational communicator since 1974, she has been measuring the effectiveness of communication since 1981. She wrote the manual "How to Measure Your Communication Programs" and has developed a range of Communication Audit Starter Kits on CD-ROM for communicators to conduct their own measurements, as well as 40, one-hour audio CDs on planning and measuring communication (www.sinicom.com). @sinickasa

Rave Reviews From Past Sinickas Communications Sessions:

"She was the best presenter of the whole conference. Very, very good
information and covered depth of subject."

"Very good. There was a great deal of information provided that can be
used immediately in my workplace."

"Fantastic—this will change my approach to planning and measuring immediately!"

"Very enthusiastic presenter. She made the issues clear and easy to grasp.
Measuring results seems possible!"

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

How To Develop Engaging Content: Overcoming Common Obstacles, Practical Solutions

You have access to a great internal distribution tool: your Intranet and SharePoint.  How do you go about creating compelling content that engages employees while dealing with the issues inherent in an internally controlled distribution channel?

In this workshop, you will be guided through critical concepts that serve as the foundation for developing a content strategy. You’ll learn practical approaches and tips to creating content that engages with your audiences, allowing you to not only share your message, but more importantly, to create a personal connection that opens the door to ongoing interaction.

Through case study examples, you’ll experience common obstacles faced when utilizing an intranet for video content distribution and learn first-hand how these obstacles not only can be overcome, but in some cases, recast as opportunities.

In this compelling, hands-on workshop, you will be shown how to:

• Understand key items and utilize best practices when creating a content strategy
• Develop compelling content that will engage your audience
• Deal with the challenges and benefits presented by inward vs. outward facing distribution
• Address expectations regarding engaging with and sharing video content and “viral views”
• Develop cost effective video content for multiple distribution channels
• Create a phased strategy for developing content, measuring success and achieving acceptance
• How to apply these approaches to your specific content needs

WORKSHOP LEADER: Denise McKee is COO at AboutFace Media Inc. AboutFace creates short-form, story-driven documentaries for online and social media marketing projects. Their directors are award-winning independent filmmakers whose work has been screened at Sundance, South by Southwest and the Tribeca Film Festival among others. Clients include Sears, Kmart, Wilson, CNH, 3M, Trek, Staples, Florida Tourism, Robert W. Baird, Quad Graphics and Can-Am.

INTERACTIVE WORKSHOPS
These workshops are designed to take your conference experience to the next level. Post-conference workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this conference by attending these highly interactive, hands-on sessions. Space is limited to ensure interactivity!

*** Choose C or D or BOTH for Maximum Value and Learning ***

How To Transform Your Intranet Content To Meet The Needs Of Your Updated Intranet And Its Users

Moving over ugly, unusable content to a shiny restructured intranet won’t ensure a great user experience. If you want your updated intranet to meet user needs into the future, you’ve got to tackle bad content today. Transform it into content that works great on the web and integrates with your chosen platform.

This workshop will provide you with practical approaches for:

• Identifying what gets moved, what to do with it and how to prioritize it

• Rethinking what content you provide and how you deliver it
• Managing a large intranet content transformation effort
• Integrating usability testing, records management and tagging in your implementation
• Rewriting and editing to make the content work well on the web
• Staging content in usable ways

WORKSHOP LEADER: Stacy L. Wilson, ABC is President and Senior Consultant of Eloquor Consulting, Inc. Stacy hasmore than 22 years of communication experience. In 2001 she launched Eloquor Consulting to help organizations communicate more effectively with employees to improve the bottom line. Some of her clients have including Ocean Spray Cranberries, Pitney Bowes, Xcel Energy, Denver Public Schools, AT&T Broadband, and more.

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

How To Increase Your Organization’s SharePoint Capabilities Using Mobile Collaboration, And The Benefits To Your Bottom Line

Today, over half of users access the Internet through a mobile device, and that number is estimated to grow to 90% by 2015. It is important to develop a mobile strategy now in order to keep up with this trend, and incorporate mobile into the way your organization already collaborates to set the stage for the future of your employees’ productivity.

This innovative workshop will provide you with the skill set, tools and techniques needed to launch your SharePoint strategy into mobile, including:

• Exposure to the next wave of technology – how, why, what
• Understanding how to make your business more efficient through the use of mobile collaboration
• Extending your Microsoft SharePoint beyond the office, allowing employees to be engaged and informed whenever, wherever