8:30 a.m. to 11:30 a.m.
MORNING WORKSHOP C Continental breakfast will be at 8:00 a.m. for the morning workshop attendees.
What You Can Do As A Communicator To Help Drive Transformational Change, Maximize Performance, And Achieve Sustainable Results
Whether agencies are engaged in large-scale transformation, or smaller-scale change-related initiatives, several foundational elements must be taken into consideration to prepare for and sustain change. Critical to the success of any change effort is the execution of a comprehensive communication plan and integrated branding program. Communications is a key element of a change management framework, and is often overlooked in many transformation strategies.
This interactive workshop session will provide you with tools, techniques, and leading practices you can use to define your own creative communication approaches to rapidly break down barriers in your organization and enable on-going dialogue at all levels to ensure change efforts – both large and small – are successful.
Specifically, you will learn how to outline, design, and implement a communication strategy that leverages people, print and web resources, and is targeted to share consistent messages across stove-piped organizations to help you:
- Meet project deadlines
- Realize expected benefits sooner than later
- Gain access to critical resources
- Secure consistent sponsorship
- Set up a collaborative process
- Get buy-in from critical decision makers
- Obtain input from key stakeholders
You will leave this workshop with:
- Ideas for developing an integrated branding program
- Sample communications plan tools
- Communications Matrix
- Communications Flow Chart
- A template / worksheet for aligning communications
efforts and organizational (strategic goals)
- Techniques for developing key messages by stakeholder groups
- Creative (and inexpensive) approaches for sharing information and engaging employees at all levels of the organization
- Practical tips and leading practices for measuring the success of communications efforts
WORKSHOP LEADERS: Mark Rushing leads Capgemini's Government Solutions Consulting Services Practices, supporting governmental agencies in achieving their change and transformation management goals via collaborative strategy development and planning, program management services, business process reengineering, organization design, and training and human capital management services. Kathy Waetjen is a Senior Consultant with Capgemini and former federal employee with experience leading and managing strategic communications efforts for cabinet level and independent federal agencies. With over 75,000 employees, Capgemini is a global leader in consulting, technology, outsourcing services. Capgemini’s operations include North America, Northern Europe & Asia Pacific and Central & Southern Europe. Capgemini works as a strategic partner to collaboratively implement real change and achieve tangible, sustainable results by sharing risks and transferring skills and knowledge with clients.
Testimonials From Past Kathy Waetjen Sessions
"Excellent! Great content. Dynamo speaker!"
"Inspiring and creative. A great presenter. I thoroughly enjoyed
her presentation and energy!"
"Engaging, lively presentation style. Great handout. Good, creative ideas."
|