This conference is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive performance and add value. You'll benefit from:

• 21 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like the Scotiabank, Health Canada, Johns Hopkins Medicine, and many more
• Acquiring new knowledge to help transform your communications and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Communication Colleagues,

Social media – it seems like you can’t escape those two words!  Everywhere you turn there’s another conference or article – even an Oscar-nominated movie dedicated to the effectiveness of these new communication channels.  How can we ensure we use them effectively? Do they replace long-established options like print and face-to-face communication, or is there a natural role for them to play that complements these tried and true approaches?

Ultimately, our strategic communication choices come down to knowing our audience and having a clear vision of what we want to accomplish – then making strategic decisions about which communication tools will help us achieve this.

Of course, that’s easy to say and often quite difficult to do. We’re beset with pressures to do more with less, become experts on the latest trends, and get our information out everywhere: on time, on budget and on message. So it’s a good thing communicators are generally a social bunch - we can seek out similar professionals and industry colleagues to learn from their experience - getting insight on the strategies that were really effective and/or avoiding the pitfalls they’ve uncovered the hard way!

At A.L.I.'s 5th Strategic Internal Communications Conference this September in Toronto, we'll tackle the challenges of creating effective communication strategies using all the available “arrows in our quiver” and address how to ensure these programs engage employees and create value for your organization using the latest research and industry case studies.

• See the importance of two-way communication and the impact you can achieve by conversing with your audience
• Variety is the spice of life – communicators have more options and more reach than ever before – but they also have more competition
• Storytelling isn’t just for children – stories connect your audiences to an idea and a vision, and better yet, they enable other people to retell them
• There are three P’s in communication – Processors (i.e. technology of all kinds), Print and People – you can’t get it done by just using one

Attend "Strategic Internal Communications: How To Use Social Media And Traditional Communications To Engage Employees, Drive Performance And Add Value" September 12-15, 2011, and learn valuable insights from the first-hand experience of your peers and their partners.

Register today by calling our conference hotline at 773-695-9400, or register online, to hear from fellow professionals practicing successful communication strategies. There has never been a time when we’ve had so many ways to communicate with each other – the challenge is making sure we make the best use of the options available to us.

Sincerely,

Jacqueline Taggart, Senior Consultant, Communication and Change Management
TOWERS WATSON
Conference Co-Chairperson

Adam Wootton, Senior Consultant, New Media and Social Media
TOWERS WATSON
Conference Co-Chairperson

P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more information.