This seminar is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive performance and add value. You'll benefit from:

• 17 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the seminar
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like the Rogers Communication Partnership, Telus, Wells Fargo, Genome Alberta, and many more
• Acquiring new knowledge to help transform your communications and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this seminar
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Communication Colleagues,

Social media – it seems like you can’t escape these two words!  Everywhere you turn there’s another seminar or article focusing on another new media channel we should know about. But where to start? And if we have started, how to ensure we using social media effectively? With diverse audiences ranging from Boomers and “Gen X” through to “Gen C” – the constantly connected generation! – how can we balance long-established print and face-to-face options with the plethora of social media channels?

Like other sound business decisions, it comes down to making strategic choices about which communication tools will help you achieve your objectives.  
 
Of course, that’s easy to say and often quite difficult to do. We’re beset with pressures to do more with less, become experts on the latest trends, and get our information out everywhere: on time, on budget and on message. So it’s a good thing communicators are generally a social bunch - we can seek out similar professionals and industry colleagues to learn from their experience - getting insight on the strategies that were really effective and/or avoiding the pitfalls they’ve uncovered the hard way!
 
At A.L.I.’s 7th Strategic Internal Communications Seminar this July in Vancouver, we'll tackle the challenges of creating effective communication strategies today when sound bites rule and everyone can be a content creator. We’ll explore how to engage employees with corporate programs and objectives and leverage the opportunities for real-time dialogue, champions and critics that social media creates.
 
Among the many things you’ll examine at the seminar:

• Today’s communication really is two-way – and that means everyone’s opinion can find a forum. Does this change how and what we communicate – and can we control messages?
• Audience segmentation and social media – targeting messages effectively for a multi-channel audience.
• More communication options and more reach than ever before – but this also means more competition for “brain space”; how to ensure we make our information stand out for its intended audience.
• Storytelling in e-space – how stories connect your audiences to an idea or a vision, and enable people to retell them, regardless of channel.

Attend "Strategic Internal Communications: How To Use Social Media And Traditional Communications To Engage Employees, Drive Performance & Add Value" July 9-12, 2012, and learn valuable insights from the first-hand experience of your peers and their partners.

Register today by calling our seminar hotline at 773-695-9400, or register online, to hear from fellow professionals practicing successful communication strategies. There has never been a time when we’ve had so many ways to communicate with each other – the challenge is making sure we make the best use of the options available to us.

We look forward to seeing you this July in Vancouver! Together, we'll explore the “undiscovered country” of social media  - and take away valuable lessons on how we can make it our own and use it deliver inspiring communication programs and encourage engagement and dialogue with our internal stakeholders. That’s a win/win outcome for communication practitioners and the businesses objectives we support and drive.
 
Sincerely,

Jacqueline Taggart, Vice President
AON HEWITT CONSULTING