This conference is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive performance and add value. You'll benefit from:

• 18 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of internal communications innovations from leading practitioners like the Bloomberg L.P., Philips Healthcare, American Express Canada and many more
• Acquiring new knowledge to help transform your communications and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

Dear Communications Colleagues,

In this cost-focused, value-centric business economy, nobody is safe from the profound scrutiny surrounding overhead and cost centers in the enterprise. As professional strategic communicators, it’s essential that we deliver value everyday.

Our ability to get things done is under consistent scrutiny, and nobody cares how many artifacts we’ve produced. We need quantitative and quantitative proof that we add meaning to our fellow employees, our shareholders and our current and prospective customers. Or better yet - all of the above.

This is the focus of the Advanced Learning Institute’s 8th updated Strategic Internal Communications Conference. Within the evolving worlds of social media and traditional media, and given the growing expectations of both employee and customers, there is no better time than now to learn from leading thinkers and fellow colleagues about how to position your work.

Our program will focus on the issue of value and the roles of communications and employee engagement. We will learn about cutting-edge models and methodologies and hear about some of the best case studies in our industry. We will have the opportunity to experience award-winning creative work and ask questions of our speakers as well as of one another- and yes, we will have fun throughout the entire event.

By attending this year’s conference, you will learn how to:

• Develop an internal brand that employees can bring to life
• Use social media as a catalyst for corporate imperatives
• Engage your organization in the essence of your brand purpose and promise
• Integrate new and traditional communication tools into a holistic communications campaign
• Develop a brand that will inspire action from new employees and sustain participation from all others

• American Express Canada built a internal brand that motivated employees, develops a positive culture and a winning
• Great Place to Work used its leadership communications to build employee trust
• IBM has created a globally collaborative employee culture both internally and externally

Attend “Strategic Internal Communications: How To Use Social Media & Traditional Communications Tools To Engage Employees, Drive Performance & Add Value” and get refreshed and re-tooled for your company. Register today by calling our conference hotline at 773-695-9400 or register here online.


Regards,

Preston Lewis, Co-founder & Director
BONFIRE COMMUNICATIONS
Conference Chairperson

P.S. Make your investment pay off even more by bringing your communications team! Send 4 people for the price of 3! Call (773) 695-9400 or click here to register today.

Add to the dialogue! Using #ICALI, tweet your questions and comments to Angie, the conference producer, prior to the conference @Angie_ALI